Ed. note: This is the latest installment of Inside Straight, Above the Law’s column for in-house counsel, written by Mark Herrmann.
Diversity matters. It matters for reasons of social justice. It matters because folks are tracking it, and it can be important to look good on those scales. It matters for reasons of trial strategy, because our defense team should look at least slightly like our jurors. In particular types of cases, diversity may be a terribly important consideration. Employers may, for example, want an African-American to defend a race discrimination case. (Or, in my old product liability life, we may have wanted women to defend breast implant or hormone replacement therapy cases. Or we may have looked for female expert witnesses for those cases. Pandering, thy name is litigator!)
Law firms know this, and those that are able now stress their commitment to diversity. Which brings me to today’s story.
A female colleague and I recently had lunch with folks from a firm that was looking for our business. (You’d be surprised how good I’m getting at those lunches. Whether or not I remember your name the next day is another matter, but I’m becoming a pro at eating.)
The outside lawyers pitched the diversity point fairly aggressively, telling us about their many highly compensated female partners and paying particular attention to my colleague when they did so.
When we left the lunch, my colleague said, “Well, that’s exactly the wrong way to sell diversity.”



