Biglaw and Gossip Blogs: You Can Run, But You Can't Hide
In today's National Law Journal, Leigh Jones has a most interesting article about the impact of legal gossip blogs (ahem) on law firms. It begins:
Many of the nation's most renowned law firms have felt the public relations wallop delivered by law gossip blogs, those online tabloids that can turn an interoffice memo into a virtual billboard of bad news for partners or associates.Whether the topic is layoffs or love affairs, it seems that no subject is too edgy for sites such as Above the Law, Greedy Associates, AutoAdmit and a few others that dig up the legal profession's dirt. The immediacy -- and, at times, the brutality -- of the media form is presenting a challenge for firms that are wary of their private matters entering the public domain.
True enough. But blogs can also be a medium for getting positive news out -- e.g., associate pay raises, record partner profits, pro bono work, and charitable contributions -- which firms are only now realizing.
Here's an interesting comment from a firm leader one might expect to be less than enthusiastic about blogging:
Gossip blogs have created an immediacy of information and a quick way to share comments, compared with newspapers and magazines, said Rodgin Cohen, chairman of Sullivan & Cromwell. But the rule for law firms to follow has remained the same over time: "With any widely disseminated message, you have to ask if you're prepared to see it in a publication," he said.New York-based Sullivan & Cromwell was highlighted for months on law blogs after former associate Aaron Charney filed a lawsuit in January 2007 alleging that he was subjected to sexual orientation harassment and retaliation by the firm. The case settled last year.
"I accept that publicity is a good disinfectant," Cohen said.
Indeed (as Justice Louis Brandeis famously observed). Speaking of S&C gossip, does anyone have updates on Carlos Spinelli-Noseda?
More discussion, after the jump.
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