You’d think Skadden attorneys would have better things to bill Citigroup for than running around after small-time advertisers. But, then again, there are an awful lot of Skadden attorneys.
Citi-Mobile is an advertising company that utilizes trucks as mobile billboards. Citigroup is a large commercial bank that is trying to ride out the current economic downturn. Skadden wants you to know the difference:
The much bigger Citi, which Skadden rather optimistically describes in court docs as “one of the largest and most renowned” banks in the world, is a little bit concerned that the public will think the financial giant decided to buy a bunch of trucks, paint them crazy colors, and make money by marketing roast beef subs and cameras to innocent pedestrians. So they’re asking a court to prohibit Citi-Mobile (and its parent company Citi-Advertising) from using the hallowed “Citi” name.
For those playing along at home, that means Citi wants no part of a mildly annoying advertising campaign, yet they are willing to pay $20M/year for 20 years to lord their name over the New York Mets? How long before Skadden sues Mets owner Fred Wilpon for non-performance based on the theory that Citi contracted to name a “baseball field,” instead of a cute park where little boys go to choke themselves to death?
Or maybe they’ll just sue City Wok?
Read the full complaint here.
Citi’s Lawyers Never Sleep [Citylife]