Ed. Note: Our post on harsh rejection letters generated a lot of talk among people interested in applying to Small Law jobs. Donna Gerson — the author of Choosing Small, Choosing Smart — provided us with a list of tips that former-Biglaw associates should consider when applying to smaller firms.
I spend an enormous amount of time interviewing small firm practitioners throughout the U.S. and speaking to law students about the expectations small firm lawyers have when it comes to interviewing, hiring, and promotion.
The feedback from SOLOSEZ, the ABA’s solo and small firm mailing list, was on point. Take the time to write to an actual person at the firm and never use a “To Whom It May Concern” salutation. Mass mailings are the kiss of death and lawyers know when they’re getting a mail-merge monstrosity. Know what practice areas the firm engages in and write a cover letter that addresses one’s interest in those practice areas. An applicant’s cover letter ought to connect the dots for an employer and not simply recite one’s résumé. And – of course – job-seekers need to clean up their Internet presence. I cannot even begin to tell you some of the atrocious (and hilarious) stories I’ve heard over the years from legal employers about Facebook.
So what should former-Biglaw associates keep in mind when applying to Small Law?




