Small Law Firms

Tom Wallerstein

I try to approach new relationships without an express agenda. In my experience, business has always come from relationships indirectly, and unexpectedly. Looking back at my firm’s engagements with 20/20 hindsight, it is undeniable that positive relationships led to the work. But that was impossible to predict looking forward.

For example, lunch with a casual acquaintance became a friendship and led to a very lucrative engagement when he later developed a conflict. I could not have predicted at the time how the lunch would later lead to important business.

In fact, had I approached the lunch with a strict agenda, I never would have formed the friendship or subsequent business. Instead of meeting with the goal of developing business, I met with the goal of having a nice lunch. It is a well-known irony that sometimes it is easier to get something when you stop trying so hard…

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For some in the legal profession, the most powerful tool in a lawyer’s arsenal is not the argument he makes, but the suit he wears. This way of life, of course, can lead to some rather asinine arguments being made by the male fashionistas who happen to practice law.

For example, if you were accidentally given the wrong suit after having some alterations made to it, you probably wouldn’t be inclined to sue over something so silly. But if you were a graduate of Yale Law School with a history of filing lawsuits having to do with customer service issues, you better believe you’d sue. You’d sue and you’d go so far as to demand thousands of dollars for less than two hours of your time as damages.

Believe it or not, despite that hefty hourly fee, this guy doesn’t even work for a Biglaw firm….

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“You do it to yourself, you do. And that’s what really hurts.”

– Radiohead, Just

A few weeks ago, I blew your collective mind with a post about marijuana cigarettes and the lawyers who love them. Everyone agreed that it was a true revelation and a rare insight into the human condition. Lawyers stopped each other on the Subway, put down their five-dollar foot longs, and talked about pot use and what it means for lawyers who are still struggling to find jobs in an economy that deems them superfluous and sometimes even magnanimous about their superfluity. The words. They just pile up sometimes, one after another.

You know what else takes the edge off?

Good old ‘bating. Partner drops a big ol’ pile of suck on your desk at 5 p.m.? Might as well ‘bate. Judge says your motion is denied? ‘Bate. Your client is found guilty of ‘bating? Well, we’ll get to that.

When it comes to lowering stress, there’s not a single thing better than masturbation. It’s sex with someone you love, as Woody Allen once said (before he impeached himself on issues of appropriate objects of love).

Yesterday, New York Magazine highlighted a movement to deny oneself… oneself. And if you or David Lat or anyone else not named you or David Lat thinks I can’t stretch the connections between that New York Magazine article and the legal community into something approaching an entire post, you’re sorely mistaken.

Because we’re about to talk about the most Learned of Hands….

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I know you were expecting a round-up of last week’s Legal Marketing Association rainbow and unicorn festival conference where this year’s theme was… well, the same as last year and the year before: “Why won’t lawyers listen to our buzz words?” Instead of a round-up of the group hug, which will only make you dumber, here’s all you need to know based on the #LMA13 Twitter feed:

Formalizing client process via increased measurement and increased services provided is making difference in accounting client satisfaction.

That comment was made after Popehat read the Twitter feed and instead of voluntarily running into the path of a fire truck, asked this question:

How will your firm embrace synergizing social leverage rebranding communication channels to market integration strategies of scale?

Of course if you didn’t go, you also missed the 4,759 announcements of:

We have another winner for our iPad giveaway! Stop by booth 300.

And that was it, buzz words and iPads. Get ready for an onslaught of marketeer emails and cold calls with game-changing new normal worthless ideas that will be criticized at next year’s conference, after you’ve paid for the marketeer to implement them in your practice.

So while all the marketeers are busy convincing you with buzz words that they have ways to get you more clients, clients, clients, I, of course, want to talk about getting rid of clients.

Can I never just jump on board and play along?

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Lateral partner movement continues in the world of intellectual property law. As we noted in Morning Docket, four partners and one of counsel are departing from Finnegan Henderson, one of the leading IP-only firms in the country.

Where are they going? What else is going on over at Finnegan? And what does the future hold for large, IP-focused law firms like Finnegan?

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The job market for entry-level lawyers isn’t a very welcoming place, and while it’s better to be underemployed than unemployed, you might have to take some blows to your self-esteem in the process. It’s not a big deal, because you’ve realized that beggars can’t be choosers.

Take, for example, the case of the recent law school graduate who was only able to find a job as a paralegal. Hey, at least you’re at a law firm. Endless hours at the copy machine? You relish it. Redacting documents until you’re high off Sharpie fumes? Bring it on. Creating binders until you’ve got more paper cuts than you can count? Meh, that’s what Band-Aids are for. Being forced to feed your boss as he pressures you to join him in a polygamous romp and become his “third wife”? Uhhh…

Let’s meet the woman who claims she had to turn down her employer’s polygamous pleas, in a sexual harassment suit that she slapped him with late last week….

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‘This email is unbelievable….’

One argument you sometimes hear in favor of making the jump from Biglaw to boutique is that small firms are, for lack of a better word, nicer. Everyone knows everyone else, so people treat each other with respect and even kindness. The hours are less brutal than at large law firms, and the overall environment is less impersonal and more friendly. The lawyers and staff at small firms are less focused on billable hours and the bottom line than their Biglaw counterparts.

At least that’s the conventional wisdom. But is it universally true? According to one current employee of Faruqi & Faruqi, the litigation boutique on the receiving end of an epic sexual harassment lawsuit, F&F is not exactly a “Fun & Fabulous” place to work.

And this person provided email messages from the two name partners to support their claims….

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This is my favorite time of year. The ABA TechShow and the Legal Marketing Association Conference will headline a slew of multi-day conferences for very successful lawyers, some with clients, to mix with very successful, genius, game-changing marketeers and tech hacks, some who don’t work from their dining room tables or live at home, while hanging out in vendor halls looking for free coffee and a sponsored meal in between listening to the next law futurist spew stats on how clients they don’t represent want to receive legal services or hire lawyers.

If you’re on Twitter (which I am, even though I say in my bio here that no client has ever asked me if I’m on Twitter — because I enjoy the genius commenters saying, “But you’re ON Twitter dude?”), you can follow the dribble enlightening thoughts by searching #ABATECHSHOW. (That’s a hashtag. See, I’m one with the future.) In the coming weeks, you’ll find #LMA13, or just look for a bunch of people predicting the future of law and crying about “why lawyers don’t listen” to them.

When you look through the tweets, disregarding the vendors begging you to “come visit” their booth for a free Tootsie Roll and a chance to win the most important tool for any lawyer, the iPad, and the requests from very successful professionals to “share a cab” from the airport, you’ll come to something like this….

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Tom Wallerstein

Whether you are a partner or associate, working in Biglaw or in a boutique, the key to success is developing a book of business. And the key to developing business is to focus instead on developing a book of relationships. As I wrote before, “business is an engagement, a lawsuit, a transaction; it is measured in money. A relationship is a connection with a human being. A book of business is virtually impossible for an associate to build. A book of relationships is available to first year associates and partners alike.” No matter how good a lawyer you may be, people still want to do business with people they know and like on a personal level…

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Star-crossed lawyers: Juan Monteverde and Alexandra Marchuk.

If you want to sue a defense-side Biglaw firm for employment-related claims, go for it. Unless your lawsuit is bats**t insane, chances are the firm will settle with you. See, e.g., Charney v. Sullivan & Cromwell; Schoenfeld v. Allen & Overy. Heck, you don’t even need to file an actual case; even threatened litigation can yield a six-figure payday.

Biglaw firms are busy — busy making money, of course — and very reputation-conscious. They don’t want to be distracted by litigation, and they don’t want their white shoes sullied by grime. They will pay good money to make headaches go away.

But suing a scrappy plaintiff-side firm is an entirely different story. They will hit back — and hard.

Last month, Alexandra Marchuk sued her former firm, Faruqi & Faruqi, making a host of salacious allegations. The most incendiary: that a partner of the firm, Juan Monteverde, forcibly had sex with her in his office after the firm holiday party.

Now the Faruqis and Monteverde are turning it around on Alexandra Marchuk. They’re suing her back, filing counterclaims and seeking an eight-figure sum….

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