Social Media

Cathy McCarthy

Law is one of the most conservative professions in the world, and in general, it is not a kind place for women. Every single thing women in the legal profession do is scrutinized, from the way they dress, to how they speak, and even the length of their hair. They say that women who are lawyers can have it all, but when we live in a world where we’re put up against such odds, it seems like an improbable, if not impossible, feat.

That’s why attorneys across the country are talking about a recent law school graduate who is trying to make her name in the legal community. This woman has a foot in two worlds — she’s a lawyer, but she’s also a bikini model, and she’s very upset that people may not take her seriously because of all of the skin she shows online.

Some are calling her an “HR nightmare,” but others are praising her for daring to dream. Who is she, and why should you care about her?

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Keith Lee

Yesterday over at Hercules and the Umpire, Judge Kopf noted an article from the Federal Judicial Center regarding social media use among jurors. Also in the article was a brief bit on social media use by attorneys during voir dire.

Most judges stated they did not know whether attorneys were using social media during voir dire, and most do not address the issue with attorneys before voir dire. Only 25 judges reported they knew attorneys had used social media in at least one of their trials, usually during voir dire. Attorneys may have used social media to look at prospective jurors’ Facebook pages, to run names through search engines, or to look at online profiles, blogs or websites. Of the 466 judges responding to this survey question, 120 do not allow attorneys to research prospective jurors online during voir dire.

Which caused Judge Kopf to ask: “So long as the use of social media by a lawyer in the courtroom picking a jury is discreet, why in the world would a federal judge interfere with a lawyer using social media to obtain information about jurors during the jury selection process? That doesn’t make any sense to me? ”

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Social media is an excellent way for you to nurture relationships with your largest clients. But if you are like 99% of lawyers, you don’t do it.

Some of you have unfounded fears that engaging clients via social media could be unethical, some of you don’t know how to do it, and some of you lack the ambition to try.

Here are nine steps to engaging your top twenty clients via Twitter:

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ExamSoft made many bar takers cry last night.

In case you’re not already well aware, last night the legal profession stood witness to the biggest bar exam disaster in history. Bar exam takers nationwide were absolutely enraged — as they rightfully should have been — because ExamSoft’s servers were overrun by thousands of aspiring lawyers trying to upload their essays before their state’s deadline came and went.

Instead of going about their business and exhibiting “forbearance with the situation” as requested by the bane of their collective existence, bar takers flocked to Twitter to shake their virtual fists in anger in tweets directed at ExamSoft.

As you can imagine, there were some very entertaining tweets being sent out. If you love schadenfreude and other people’s pain brings you pleasure, you’ll love this…

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My first reaction when I heard of the Facebook mood study (PDF) was that it’s totally unethical and it’s going to set Facebook back a ways. I couldn’t figure out why Facebook couldn’t see it that way and wasn’t responding accordingly.

In a nutshell, the study, which was published in the Proceedings of the National Academy of Sciences and conducted by Facebook researcher Adam Kramer, Jeffrey Hancock of Cornell University, and Jamie Guillory of the University of California at San Francisco, revealed that Facebook had manipulated it’s Newsfeed in order to gauge how users’ moods and subsequent posts were affected.

After realizing that advertisers and marketers test our moods in response to color, sounds, pictures, and more each and every day — and that it’s been common practice for decades — I see Facebook as no better nor worse…

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We broke up. I dropped the bitch cold. No quarter. No compromises. No regrets.

I left the practice of law. Here’s what happened next….

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Having personally experienced the lows of depression and the positive energy that comes from blogging and social media, I have to believe the effective use of social media could prevent depression for many lawyers.

In a story outside of law, AP sportswriter John Marshall (@jmarshallap) reported Monday on the positive impact social media is having on a six-time Olympic gold medal winner, Amy Van Dyken (@amyvandyken), just a few weeks after she suffered a life-threatening spinal injury.

Not long after Van Dyken’s first surgery, her husband Tom Rouen, a former punter for the Denver Broncos, placed a cellphone in her hands:

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Please go f@ck yourself and die, SCOTUSblog.

Hey, guys, do you remember that time a partner from Reed Smith thought SCOTUSblog’s Twitter feed was an official Twitter feed of the U.S. Supreme Court? That was so much fun. We always enjoy it when the words “go f@ck yourself and die” come from a Biglaw partner’s mouth — or keyboard, as it were.

This time around, everyone and their mother and their dog mistook the SCOTUSblog Twitter feed for an official Twitter feed of the U.S. Supreme Court in the wake of the Hobby Lobby decision. Members of the public were enraged, and took to the social media platform to shake their virtual fists in anger in tweets directed at SCOTUSblog.

Whoever is in charge of the SCOTUSblog account responded with the second language that is innate to all lawyers: sarcasm. The result was absolutely fabulous…

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I’ve never met Amy Hrehovcik, but the beat of her Twitter stream thunders:

I’m sure that cartoon trigger chuckles in many marketers and business developers trying to help lawyers grow revenue. Why? The legal profession traditionally is slow to adapt….

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Ed note: This is the latest installment in a series of posts from the ATL Career Center’s team of expert contributors. Today, Rob Jordan explores how good use of technology can improve your skills at networking events.

“The most meaningful way to differentiate your company from your competition, the best way to put distance between you and the crowd, is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose.” — Bill Gates

I wish I had a dollar for every time I heard attorneys and bankers initiate a networking conversation with the question: “What are you working on these days?” Given attorney-client privilege and/or other confidentiality issues, there is a strong likelihood that the recipient of that question is in no position to answer. And, so, the conversation is instantly uncomfortable and awkward. This is the professional equivalent of asking a potential mate “What do you do?” in a social setting — which is largely, mistakenly, and unfortunately the question of default (at least in New York City). Quite simply, many people either don’t or can’t define themselves by what they “do” or what they’re “working on.” So… don’t do that.

A better approach is to ask, “What’s interesting?”

Continue reading at the ATL Career Center…

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