Social Media

When lawyers hear blogging they think marketing. Raising their visibility. Getting web traffic. Enhancing their reputation.

That’s all good, but blogging by lawyers can mean a heck of a lot more to our society. At the same time, lawyers can realize their business development goals through such blogging.

Take a couple cases. One is blogging on legal stories in the news. The second is blogging on current affairs.

Look at both cases, highlighted by developments in the last couple weeks:

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Earlier this year at the (shameless plug alert) Attorney@Blog Conference, I had the opportunity to meet Guy Alvarez and Joe Lamport, founders of Good2bSocial, a digital agency that helps law firms utilize social media and content marketing to improve their business.

Look, I will be the first to tell you how powerful a good content strategy can be for a business. I even left my cushy Biglaw salary to start a company in the content space. But #Biglaw? Even I was skeptical.

So I was shocked to hear of all the law firms who were being recognized at the conference for their work in social media. How exactly would a firm use Twitter or Facebook to drive business? I decided to invite Guy and Joe to participate in a conversation about the emerging role of social media in law firms….

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Kristina Marlow

Ed. note: This is the latest installment in a series of posts on lateral moves from Lateral Link’s team of expert contributors. Kristina Marlow is a Director with Lateral Link’s D.C. office who brings almost 20 years of experience in the Washington legal market to her work with associate and partner candidates. Prior to joining Lateral Link, Kristina spent a decade at Gibson Dunn, first as a litigation associate and then as the D.C. office’s hiring manager. A Michigan native, Kristina earned her J.D., cum laude, from Georgetown University Law Center’s evening program and a B.A. in Journalism from Michigan State University, where she was named “Outstanding Senior.” She also worked as an appellate clerk, as an economic analyst for the federal government, and as a reporter for the Chicago Tribune.

More than a third of the almost six thousand mid-level associates who responded to The American Lawyer’s most recent survey reported that they use social networking tools for job-related purposes, more than ever. Of that third, 94% said that they use LinkedIn, “the one social network most lawyers feel most comfortable in using,” says Glen Gilmore, a lawyer and social media expert who ranks near the top of the Forbes list of “Top 50 Social Media Power Influencers.”

But many of the attorneys who join LinkedIn do so because they are “supposed” to have an online presence, and they appear reluctant to be fully committed members. Their LinkedIn contacts languish in the double (or even single) digits. Their pages do not have a professional picture (or, often, any picture at all). And their profiles lack enticing headlines that capture who they are and summaries that provide a synopsis of what they do….

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More Associates Are Using LinkedIn, But Not Well


Have you ever seriously considered the terror a baby calf must feel? Chained in darkness its whole short life before being led unceremoniously to its grisly demise. I haven’t, because veal is delicious. But if I were to consider the depressing life arc of my entree, it would still not be as tragic as this collection of messages from incoming law students walking through the gates of a law school that readers of this site — or frankly anyone willing to do a little research — know will leave a supermajority of them heavily indebted and jobless.

But these students don’t know that yet. Or at least they’re dutifully refusing to believe it. Behold the hopes and dreams of a generation of students, memorialized on Twitter….

(Please note the UPDATE at the bottom of this post.)

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The Riling family

I cannot believe how, just how generous and nice that was because you don’t see that very much anymore. Most people don’t take the time of day to do very much for anybody else, especially a stranger.

Sunny Riling, a Florida mom whose family recovered their lost camera containing treasured photos — with the help of a Biglaw partner.

(Read on to find out how….)

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“Tear gas?”
“Wait, was that a flash grenade?”
“Oh, now there’s a picture!”
“They arrested journalists… just for being in a McDonald’s?”
“Now the arrested reporters are back online!”

Last night, many of us fixated on our Twitter feeds to follow, in real time, every breaking development in Ferguson, Missouri. The hashtag acted as a latter day, crowdsourced ticker tape keeping those miles away from the town — clear to Gaza — abreast as the peaceful protests brought on a symbolically striking military-style occupation, complete with the use of gas and rubber bullets and the arrest of journalists for performing their constitutionally protected jobs.

That’s what Twitter did that was awesome. Unfortunately, last night also put on display everything awful about Twitter. Everything that people mistake it to be when they set up a handle and broadcast their message to the world in 140 character segments. Others have tackled what Ferguson means in the grand scheme of criminal law and what lawyers should do in response to Ferguson. But there are also lessons to be learned from “#Ferguson” — the cyber place that conveyed the events of Ferguson — and the opinions of casual observers — to the world.

Lessons that all technologically connected lawyers, and frankly everyone, can use….

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Cathy McCarthy

Law is one of the most conservative professions in the world, and in general, it is not a kind place for women. Every single thing women in the legal profession do is scrutinized, from the way they dress, to how they speak, and even the length of their hair. They say that women who are lawyers can have it all, but when we live in a world where we’re put up against such odds, it seems like an improbable, if not impossible, feat.

That’s why attorneys across the country are talking about a recent law school graduate who is trying to make her name in the legal community. This woman has a foot in two worlds — she’s a lawyer, but she’s also a bikini model, and she’s very upset that people may not take her seriously because of all of the skin she shows online.

Some are calling her an “HR nightmare,” but others are praising her for daring to dream. Who is she, and why should you care about her?

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Keith Lee

Yesterday over at Hercules and the Umpire, Judge Kopf noted an article from the Federal Judicial Center regarding social media use among jurors. Also in the article was a brief bit on social media use by attorneys during voir dire.

Most judges stated they did not know whether attorneys were using social media during voir dire, and most do not address the issue with attorneys before voir dire. Only 25 judges reported they knew attorneys had used social media in at least one of their trials, usually during voir dire. Attorneys may have used social media to look at prospective jurors’ Facebook pages, to run names through search engines, or to look at online profiles, blogs or websites. Of the 466 judges responding to this survey question, 120 do not allow attorneys to research prospective jurors online during voir dire.

Which caused Judge Kopf to ask: “So long as the use of social media by a lawyer in the courtroom picking a jury is discreet, why in the world would a federal judge interfere with a lawyer using social media to obtain information about jurors during the jury selection process? That doesn’t make any sense to me? ”

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Social media is an excellent way for you to nurture relationships with your largest clients. But if you are like 99% of lawyers, you don’t do it.

Some of you have unfounded fears that engaging clients via social media could be unethical, some of you don’t know how to do it, and some of you lack the ambition to try.

Here are nine steps to engaging your top twenty clients via Twitter:

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ExamSoft made many bar takers cry last night.

In case you’re not already well aware, last night the legal profession stood witness to the biggest bar exam disaster in history. Bar exam takers nationwide were absolutely enraged — as they rightfully should have been — because ExamSoft’s servers were overrun by thousands of aspiring lawyers trying to upload their essays before their state’s deadline came and went.

Instead of going about their business and exhibiting “forbearance with the situation” as requested by the bane of their collective existence, bar takers flocked to Twitter to shake their virtual fists in anger in tweets directed at ExamSoft.

As you can imagine, there were some very entertaining tweets being sent out. If you love schadenfreude and other people’s pain brings you pleasure, you’ll love this…

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