When lawyers hear blogging they think marketing. Raising their visibility. Getting web traffic. Enhancing their reputation.
That’s all good, but blogging by lawyers can mean a heck of a lot more to our society. At the same time, lawyers can realize their business development goals through such blogging.
Take a couple cases. One is blogging on legal stories in the news. The second is blogging on current affairs.
Look at both cases, highlighted by developments in the last couple weeks: