I understand using blogging as a form of business development for lawyers. I did it when I was in private practice. It produced the sorts of returns you might expect from the endeavor. And it makes sense that it might work: If you crank out basically a short article every day on one particular substantive area of law (and the piece is worth reading), you’ll develop an audience (and a reputation) over time, and that may yield opportunities.
You can’t exactly prove your expertise in 140 characters. You can’t prove that you can write with clarity or grace. And you can’t even summarize information on the web to which you’re linking. All you can really prove is that you follow a topic and aggregate an interesting collection of stuff; you recommend things that you believe are worth reading. If you’re aggregating the good stuff in a particular field, then your followers should be clicking through your links to read what you’ve recommended.
So that’s today’s question: Are they? Do people click through and read information that someone recommends on Twitter?