Small law firms have many of the same management issues as Biglaw firms, but often deal with them differently — for example, setting billable hour requirements and adjusting pay scales to keep their lawyers happy (or at least just happy enough not to quit). One such issue that keeps coming to my attention is social media marketing.
Biglaw firms have formal departments to handle logos, social media, and the overall direction of their firms’ brands. Small firms have… well, they have the attorneys and maybe a do-it-all firm manager (like we had at my old firm). Thus is born a market for the web and SEO experts.
But wait, this is not what you think! This is not another self-help article about how to fix your website or use Twitter (like a pro!). There are more than enough of those.
Instead, I want to explore a less popular position…