This past week, bestselling author Seth Godin pointed out that most bloggers and users of social media are failing miserably:
There are millions of songs on iTunes that have sold zero copies. Millions of blog posts that get zero visitors each day.
The long tail is real… given the ability, people create more variety. Given the choice, people seek out what’s just right for them to consume. But, and there’s a big but, there’s no guarantee that the ends of the long tail start producing revenue or traffic. And a million times zero is still zero.
So what are attorneys with little or no traffic to their blogs doing wrong? Let’s discuss….