4 Loko

If we try hard enough, I bet we can blame the entire collapse of the American economy on some Lehman Brothers dudes who had too much Four Loko.

We’ve been following the successful crusade to get the original Four Loko banned because of its “dangerous” combination of caffeine and alcohol. Outlawing one specific mixture of alcohol and caffeine in a society where both alcohol and caffeine are abundant has always seemed stupid to me. It’s blaming a drink manufacturer for other people’s lack of personal responsibility. Four Loko, when enjoyed responsibly, was no more dangerous than any other alcoholic drink. When it was enjoyed by idiots, stupid things happened. Banning Four Loko just encourages blaming others for your own stupid and drunken behavior.

We recently saw what has to be the height of this Four Loko lunacy. A college student was shot to death last year, and now his family is suing the makers of Four Loko….

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Welcome back to Above the Four Loko. In today’s episode, we find that the drink that used to combine alcohol and caffeine in really obvious ways has settled a false advertising suit with the Federal Trade Commission.

As we’ve discussed often with Four Loko, the alcoholic kick IS the appeal of the product. This drink is not getting by on its taste.

But it appears that regulators can’t grasp this simple point. So, as part of the settlement, Four Loko is being forced to make it more obvious just how potent their drink is.

Uhh… okay….

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