Adventures in Lawyer Advertising
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Advertising, Free Speech, Google / Search Engines, Lawyer Advertising, Small Law Firms
Size Matters: An Important Victory For Small-Firm Advertising
Law firm advertising is expensive and certain methods may be cost-prohibitive for small firms. For instance, a small firm may not be able to afford a television or print campaign. Enter online marketing including, among other things, Google AdWords and sponsored links. In 2009, a law firm filed a lawsuit in Wisconsin state court challenging […] -
Advertising, Lawyer Advertising, Small Law Firms, Television
Size Matters: Television Advertising -- Is It Worth It?
The other day, I was watching television and I saw several commercials advertising divorce firms and personal injury firms. One ad featured a scene of nursing home neglect, followed by dramatic music and terms like “BEDSORES,” flashed across the screen in all-caps. Another ad featured William Shatner asking me if I needed legal help. Two […] - Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get… -
Advertising, Bad Ideas, Lawyer Advertising, Romance and Dating
Can't Get Hired? Tell Them Who You've Dated!
We all know that the legal market is dismal these days. People will go to almost any lengths to land jobs. A perfect résumé touting your strongest attributes is key. Most lawyers implicitly understand that this means legal attributes – you know, things that portray a sense of professional competence. But every now and then […]
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Boutique Law Firms, Law Firm Names, Lawyer Advertising, Small Law Firms
Size Matters: What’s In A Name?
Before this column launched, I spent several moments stewing over possible pseudonyms. After all, branding is everything. So, I wanted to come up with a name that said to my audience that I was a small-firm expert and a super-cool chick. Naturally, I picked the name that is synonymous with post-menopausal Jewish bubbies. Perhaps I […] -
Lawyer Advertising, Small Law Firms
Size Matters: Le Law Firm, LLP
A few weeks ago, I was riding in a cab on the way to the airport. Right off the highway was a large sign for Le Massage Plac (the light for the “e” had died). I insisted that the cab driver make a pit stop. I needed to get le massage from Le Massage Plac[e], […] -
Boutique Law Firms, Lawyer Advertising, Pictures, Small Law Firms
Size Matters: Anatomy Of A Small-Firm Website
Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers. They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly […] -
Biglaw, Lawyer Advertising
Is Cravath Getting Soft?
Consider the evidence, from the website of Cravath. We’re guessing this change was made a while ago, perhaps when Cravath overhauled its home page last June, but we didn’t notice it until a Cravath alum pointed it out to us just now. Let’s take a look…. -
Non-Sequiturs
Non-Sequiturs: 04.13.11
* It looks like Jonathan Lee Riches has some competition. Check out this crazy lawsuit filed against Apple (and many other defendants), by one David Louis Whitehead. Why do the wackos always have three names? [Apple Insider] * Check out Professor Glenn Reynolds’s interesting argument against a federally-mandated drinking age of 21. “If you get […] - Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms. -
9/11, Advertising, Bad Ideas, Lawyer Advertising, Pictures
Law Firm Ad Achieves Pinnacle of Bad Taste (And It's Not Even True)
Have you no sense of decency, sir? Have you left no sense of decency, Worby Groner Edelman & Napoli Bern? The law firm that “specializes” in World Trade Center aftermath issues has already drawn the ire of the judicial system. The firm represents workers injured in the WTC cleanup, and a federal judge previously benchslapped […] -
Lawyer Advertising, Social Networking Websites, Technology, Videos, YouTube
Volkswagen Uses 'The Force' Of Social Media
By now, everyone has seen the Volkswagen Super Bowl commercial featuring Max Page as a pint-sized Darth Vader. You know, Max Page — the kid who plays Baby Reed on The Young and The Restless. You mean to tell me you don’t watch a little Y&R? Yeah, I don’t either, and I also hadn’t heard […] -
Advertising, Jews, Lawyer Advertising, Legal Ethics
Adventures in Lawyer Advertising: It's So Hard to Find a Jewish Lawyer These Days
Have you ever really needed a Jewish attorney but just didn’t know where to find one? Well, have no fear, the Jewish American Bar Association is here. There’s an ad that’s been making its way around the blogosphere that can be seen at a bus stop in south Florida: There’s just one little problem. The […] -
Lawyer Advertising, Plaintiffs Firms, Weirdness
Adventures in Lawyer Advertising: Pocket-Sized Legal Advice
There are many, many personal injury firms in the world, and they often have to come up with gimmicks to set themselves apart. -
Ballard Spahr, Lawyer Advertising, Pictures, Weirdness
Ballard Spahr Does Body Shots
Ballard Spahr has revamped its website. It’s clean, it’s fresh, and it has lots of stock photos and little comment pop-ups. One ATL reader urged us to take a closer look: You guys have to check out the new Ballard Spahr website, it is hysterical. Click on any attorney, there are two pictures, face and […]
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Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get…
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…
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Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm.
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Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
How to best leverage generative AI as an early adopter with ethical use.
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The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms.