Did a bunch of bad law schools hire Sterling Cooper to handle their marketing? Name changes are the go-to move for the titular ad agency in Mad Men. But here in real life, it seems like law schools are more interested in changing their name than changing their product.
We discussed Thomas Cooley Law School’s name change to the “Western Michigan University Thomas M. Cooley Law School.” As the internet has caught onto the business model of Cooley, the administration figured that associating themselves with a larger university would throw people off the scent.
Evidently, the Infilaw-owned Phoenix Law School couldn’t find a research university dumb enough to allow its name to be sullied by association with a low-end law school. So Phoenix Law just made something up…
Pop quiz, hotshot: Can you identify your law school logo on sight? Can you describe it blind? The answer is probably yes, because law schools emblazon everything from your first acceptance letter to the most recent letter you got begging for money with their logo.
It’s a critical part of law school branding. Long-established schools are rocking heraldic shields to convey gravitas. Schools interested in a more modern edge employ slimmed-down, Apple-style minimalist symbols. Either way, a lot of time and effort goes into creating and packaging the logo to sell the school.
On the other hand, a school trying to desperately attract more students to pay tens of thousands of dollars a year could post an open job listing online for a graphic designer to make them a logo for a whopping $50. Fifty bucks won’t get you much in 2013.
Ed. note: The Aspiring Lateral, a new series from Levenfeld Pearlstein, will analyze a variety of issues surrounding lateral moves, drawing on the firm’s experience in the lateral market as well as the individual experiences of LP attorneys. Today’s post is written by Laura Friedel, a partner in LP’s Labor & Employment practice.
In this column, we’ve been talking about the process of making a lateral move. Everyone knows the major stages of that process: deciding to check out lateral opportunities, evaluating potential new firms, interviewing with those firms, and, eventually, accepting an offer. That’s it. For lateral candidates, landing at a new firm is the endgame, right? Wrong.
The lateral journey does not end when you place the potted plant and picture of your family on your new desk. In a very real way, that’s just when the lateral journey starts. Beginning on their first day with a new firm, laterals who want to be successful need to make a concerted push to win over their new colleagues, one that involves a lot of hard work and time spent getting to know partners.
This may seem a little unfair. After all, by the time a lateral begins working at a new firm, she has been thoroughly vetted, the finances of her practice have been closely examined, and she’s on a first-name basis with several maître d’s due to those never-ending interview lunches. At which point, the lateral may feel an understandable — but mistaken — certainty that upon her arrival, her new partners will be leaping over themselves to herald her arrival and shower her with work…
Ed. note: This post is sponsored by NexFirm. At NexFirm, we see dozens of new firms launch each year, and we seem to bond with both the people and the practice every time around. Their accomplishments feel like our success, and their disappointments, our failures. It makes for a great professional relationship, but it can also be painful when we see them repeat the same, predictable, new firm mistakes — especially ones that can be avoided with some guidance and forethought.
Attorneys who are launching their own firms tend to wring their hands over every small decision and miss the big picture. You feel overwhelmed, so you want to work feverishly to tackle your to-do list. After a long day full of “doing” without much “thinking,” you feel like you’ve really accomplished something. It’s an easy trap to fall into. It’s crucial to be thoughtful about the big things, set time aside to think about them, and treat them like the other action items on your list.
Start with these, the low hanging (albeit important) fruit:
1. Leave, Don’t Quit.
Focused on the unpleasant task of giving notice, worrying that you might piss someone off or — worse yet — be impeded from transitioning matters, you can easily miss the best marketing opportunity you will ever get. Use your resignation to ask your employer to give you business. Beg them, guilt them, scare them, do whatever you need to do, but make it happen. There is no one that knows you and your work better. If you can’t convince them to help you, in at least some small way, you are in trouble…
Ed. note: This is the latest installment in a series of posts on lateral partner moves from Lateral Link’s team of expert contributors. Today’s post is written by Michael Allen, the Managing Principal of Lateral Link, who focuses exclusively on partner placements with Am Law 200 clients.
Near the entrance of the Calyon Building, the previous headquarters of Dewey & LeBoeuf, lies Jim Dine’s “Looking Toward the Avenue,” a triumvirate of headless statues inspired by the Venus De Milo. Where lie the visages of this homage to the prototypical form of Venus and furthermore, in the aftermath of Dewey, where have the pieces of this former empire landed?
Since May of 2012, there have been numerous articles inciting gossip and foretelling the troubles of Biglaw, but few have offered a retrospective of the overall trends in lateral moves from Dewey since the closure of the firm. The “largest winner” of the Dewey sweepstakes was Winston & Strawn, which added 23 partners (about 11% of those who moved in the final month), including Jeffrey Kessler, a titan of antitrust law who has represented every players’ union in the “big four” sports in the United States. Approximately seventy lawyers followed Kessler’s group.
Which other firms fared well in picking up Dewey lawyers?
Murray’s accolades are numerous, including The White House Project Role Model Award, a Christopher Award, and Oprah Winfrey’s first-ever Chutzpah Award. Murray is the founder and director of Manifest Living, a company based in New York that aims to empower anyone who has the desire to change their life. She is also a motivational speaker and will be the keynote speaker on November 8, 2013, at the National Association of Women Lawyers’ Ninth Annual General Counsel Institute in New York….
Ed. note: The Aspiring Lateral, a new series from Levenfeld Pearlstein, will analyze a variety of issues surrounding lateral moves, drawing on the firm’s experience in the lateral market as well as the individual experiences of LP attorneys. Today’s post is written by Rob Romanoff, LP’s Managing Partner.
You’re 35-50 years old. You’re a partner at a large law firm, thinking about leaving for something smaller. You’ve been given an offer by a firm that interests you. The firm has a good reputation, steady business, and a solid practice in your area. It consists mostly of partners over 60 and associates younger than you.
Is this a great opportunity, or a career dead-end? Based on the above, it could be either. You’re missing a fact critical to determining whether this — and many other lateral opportunities — is one worth pursing, or one that should be avoided. That fact is this: what is the firm’s succession plan?
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: firstname.lastname@example.org.
We currently have a very exciting and rare type of in-house opening in China at one of the world’s leading internet and social media companies. Our client is looking for an IP Transactional / TMT / Licensing attorney with 2 to 6 years experience. The new hire will be based in Shenzhen or Shanghai. Mandarin is not required (deal documentation will be in English) but is preferred. A solid reason to be in China and a commitment to that market is required of course. This new hire will likely be US qualified (but could also be qualified in UK or other jurisdictions) and with experience and training at a top law firm’s IP transactional / TMT practice and could be currently at a law firm or in-house. Qualified candidates currently Asia based, Europe based or US based will be considered. The new hire’s supervisors in this technology transactions in-house team are very well regarded US trained IP transactional lawyers, with substantial experience at Silicon Valley firms. The culture and atmosphere in this in-house group and the company in general is entrepreneurial, team oriented, and the work is cutting edge, even for a cutting edge industry. The upside of being in an important strategic in-house position in this fast growing and world leading internet company is of the “sky is the limit” variety. Its a very exciting place to be in China for a rising IP transactional lawyer in our opinion, for many reasons beyond the basic info we can share here in this ad / post. This is a special A+ opportunity.
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When Chintan Panchal decided to leave a global BigLaw partnership to start his own firm, he could only hope that he would face the high-quality problem of firm building that many had cautioned him about. Focused on the uncertainty surrounding of a new firm launch, he decided to tackle staffing needs, IT challenges, and financial planning requirements after he had built up his legal practice.
Panchal Associates LLP–a corporate/finance and outside general counsel boutique–was quickly off to a great start. Clients and matters were flying in the door, and Chintan soon had a team of lawyers and staff with a variety of operational needs. To continue building an excellent team and provide them with a competitive benefits package, to expand his physical presence to include a European practice and additional partners, and to scale his operations and IT capabilities to support this growing enterprise brought with it demands of time, money, and expertise. Chintan knew he needed help.
“With the assistance of NexFirm, we have upgraded the capabilities of our firm to meet, and in some cases exceed, the standards we were used to at our former BigLaw firms. Operationally, we can now attract and service clients we didn’t have the bandwidth to support in the past, and continue to build our team with the best and brightest legal talent in the industry,” said Chintan Panchal, adding “It has worked out quite well in our case; NexFirm is an essential partner for us.”
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