Advice

Tom Wallerstein

For attorneys starting their own firms, one of the more difficult things to learn is how much time to spend on a prospective client. Attorneys take various approaches. Some attorneys say, reasonably enough, I don’t work for free, and will do little more than quote their rates. Attorneys who employ mass marketing will offer a “free consultation,” but that generally amounts to little more than a way to encourage unsophisticated clients to call them as opposed to someone else.

If your business model depends on high volume of a particular type of case, it probably doesn’t make sense to devote too much effort to soliciting any one particular client. But if you are pursuing fewer, higher-stakes or more complex matters, then you very well could struggle with how to strike the proper balance….

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At law firms, you only occasionally hear people criticizing lawyers for not “being proactive.” Maybe that’s the nature of the beast: When you’re a litigator at a firm, you’re always considering what moves to make, anticipating the other side’s responses, and planning several moves ahead. Being proactive is the name of the game.

But I often hear in-house lawyers either being criticized (or criticizing others) for not being sufficiently proactive. How can you prove to the world that you’re proactive?

There are two parts to this puzzle: First, you can create the illusion of proactivity. This takes no effort at all, and it will impress people. Do it! Second, you could actually be proactive. This takes a little effort; I’ll leave it to you to decide whether the game is worth the candle. But at least consider being proactive; you might enjoy it, and it might be good for your career . . . .

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So, on Monday night I was watching the Men’s 400 meter race and women’s uneven bars, playing Star Wars because Madden hadn’t dropped yet, and drinking. Near the end of the evening, I stopped by Facebook (supposedly on my way to read reviews of more goddamn pediatricians), and I had a new message.

It was a friend of mine who has another friend who is thinking of going to law school. Knowing my stance on such things, my friend asked me to pretend like the decision to go to law school was inevitable and focus on a different question: what can college seniors do to increase the chances of getting into a good law school in case their LSAT scores are low?

I’ve got an answer. And really, the sober answer isn’t all that different than the one I had hammered out at 2:00 a.m….

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Non-Sequiturs: 08.07.12

* A great, great piece by Kashmir Hill on what happens to your Facebook data when you are suspected of murder. [Not So Private Parts / Forbes]

* So now the Tulsa law dean is making it sound like the babysitting gig was just one of the many heroic efforts Tulsa undertakes to make sure students can make ends meet while in law school. This from a school that charges $32,056 per year plus another $7,993 for room and board for the privilege of attending the #99 law school in the land. Oh, but presenting babysitting opportunities is a way that the administration can help. [TU College of Law Blog]

* This is how 90% of my conversations go when somebody asks me if they should go to law school. The other 10% end in fisticuffs and comfort eating. [Constitutional Daily]

* If a law professor uses a hypo this fall based on 50 Shades of Grey (affiliate link), please whip it out (your camera phone) and give us a load (of that hilarious video). [Law Librarian Blog]

* Apple and Samsung: they kind of need each other to bring balance to the force. And don’t forget to check out Chris Danzig’s Twitter feed for more trial updates. [iDownloadBlog]

* What does one Jones Day hiring partner think interviewees should never do at lunch? Check out his interview on Bloomberg Law below…

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I want you to digest that headline for a moment. This weekend, a rising 2L is going to share his “system” for succeeding in law school, a system he honed — for a whole year — at Thomas Jefferson School of Law. The kid is trying to charge people money to attend his seminar.

Oh, but he was really good at law school. He was able to transfer out of TJLS to George Washington University Law School. He starts there in this fall. Success!

Actually, let me give you the full, prestigious biography he posted to Top Law Schools. We’ve also got video footage of the guy, providing “The 21st Century Approach” to succeeding in law school.

That approach, by the way, doesn’t involve books…

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You gotta love the reviewer who wrote of my new Inside Straight book: “What John Updike was to the suburbs, Herrmann is to the legal sector.”

Maybe you have to question her sanity, too, but you gotta love her.

Enough of that. Now, back to our regularly scheduled program:

Many lawyers at firms believe that in-house life is like the Elysian Fields — where “life is easiest for men. No snow is there, nor heavy storm, nor ever rain.” And, in some ways, those perceptions are right.

In one sense, however, the outside lawyer has it easy. He tells inside counsel: “The rule is X. Have everyone do X, and you will have complied with the law.” And then he goes back to reading cases.

The in-house lawyer is left with the hard part: How the heck do I get 100,000 employees, in 150 countries around the world, to do X?

In-house lawyers are often asked to operationalize rules, and it’s not always easy . . .

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I have Irish Alzheimer’s; I forget everything but my grudges. As I read about the latest round of bar study and exams, I think back on my job interviews over the years. I cannot shake the remembrances of some of my more outstanding successes and failures.

There was the major domo partner at an unnamed firm (located in the Battery which had a really salacious sex harassment fiasco some time ago) who looked at the title of my journal piece and stated, “You know, there’s no such word as ‘normalization.’” Now, I could have informed this pompous ass that maybe in the Kissinger era there was no such word, but, I wanted a gig. So, I put the tail between my legs and meekly said that I would have to look into that.

There was an associate from a since disappointingly merged firm from Midtown who “took a call” during our OCI, hung up, and informed me that he’d just closed a multi-million dollar deal. I was totally unprepared for dealing with such a tool, but again, I wanted a gig. So, I said something to the effect of “congratulations.”

Finally, there was the bow-tie wearing fop with shoulder length hair from the firm with four names, who cradled his fingers under his dimpled chin, shook his mane and said, “Why would XXXX want to hire you?” Unprepared to deal with such an insipid question, I came up with an equally insipid answer.

And just so I don’t let the in-house interviewers off the hook, there were some real winners in my last search. Since I am heavily involved in the ACC and other ventures, however, it’s best not to describe anecdotes. Let’s just say that, contrary to the viral videos, it does not “always get better”…

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In the late 90’s, lawyers taking credit cards was not the norm.

Stores took credit cards. Restaurants took credit cards. Lawyers took checks and wire transfers, and yes, cash in rubber bands. It was typical lawyer arrogance and ego – taking credit cards turned the lawyer in to a merchant, and paying a portion of the fee (because if you check your state ethics rules and opinions you may find you cannot charge the client for the percentage you pay the credit card company… oops) for the convenience of the client being able to “charge it” was seen as unattractive.

I didn’t take credit cards at first, a couple years later I started, and now I take them under certain conditions. One, I don’t advertise that I take credit cards. No signs on my door, no indication on invoices. If the client asks, the answer is yes, but like many places, there is a minimum amount (and no, it’s not $20). For volume-type lawyers who charge small fees, credit cards are a great way to sign up clients and maintain a good cash flow. For those with bigger fees and smaller practices, it’s a last resort for that client that you believe may have an issue paying, or who just can’t come up with the retainer unless it’s charged on a credit card.

Visa and Mastercard rates are lower than AMEX, but in the end, you’re looking at getting about 96% of the fee once the percentage and transaction fees are paid. If you can’t survive on that, I can’t help you.

What about house calls?

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In Proof of an External World, G. E. Moore famously defended the concept of certainty: Moore could put his hand in front of his face and say (with certainty): “Here is a hand.”

Ludwig Wittgenstein disagreed. Wittgenstein was uncertain whether he knew — with certainty — that the hand in front of his face actually existed. The first sentence of Wittgenstein’s On Certainty reads: “If you do know that here is one hand, we’ll grant you all the rest.”

(Hah! You thought you came to Above the Law to read about bonuses and pictures of naked judges. It turns out that we’re epistemology through and through. But I digress.)

On three recent occasions, I’ve heard (or heard of) people asking, “Are you sure?”

I’m with Wittgenstein on this one: I can’t even tell you that “this is my hand,” for heaven’s sake; how dare you ask if I’m sure about a legal judgment?

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Last month, a group named Russell Reynolds Associates (RRA) announced a study in which they identified eight qualities of successful legal executives. The study found that these accomplished folks exhibited greater levels of certain traits compared to your average Executive Joe Schmoe, Esq. The results, while informative, weren’t all that surprising. (It’s cool how hindsight works that way.) There were two traits, however, that RRA zeroed in on in their write-up of the study.

One was “excitability.” Successful legal executives got frazzled about 20% less than the average legal executive and even than the average non-legal executive. The gap in excitability was even wider between Successful GC and Not-Successful GC. So all of you lawyers who have a tendency to hyperventilate over every little fire drill can do yourselves a favor and think calm thoughts when you find that your prized pen has been moved from the right side of your desk to the left.

The other trait that RRA considered noteworthy is one they referred to as “mischievousness.” Their evaluation of mischievousness, however, is really just a brilliant scam….

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