For years, personal injury law advertising and violent imagery have gone hand in hand. Only in this field would we get a video of an unhinged attorney smashing a pickup truck into a parked car and call it an advertisement. The more they can yell or blow things up, it seems, the better.
Keeping with the tradition of aggression, we have not one, not two, but three different personal injury lawyers who have branded themselves “The Hammer.” But in the dog-eat-dog world of personal injury law, there can only be room for one Hammer. So who should win the rights to the title?
Should it be Lowell “The Hammer” Stanley from Virginia, who compares personal injury law to making sausage? Or Jim “The Hammer” Shapiro, the personal injury attorney possibly from New York (or Canada or Florida), who claims he loves to play rough? Or our entry from down South, Jim “The Texas Hammer” Adler, who is supposedly meaner than a junkyard dog?
Which Hammer should reign supreme? Let’s review the evidence….
Continue reading “Adventures in Lawyer Advertising: Battle of the Hammers”




