Earlier this week, we told you about a class action lawsuit filed against Taco Bell over its taco fillings. The lawsuit alleges that Taco Bell inaccurately claims to be selling “seasoned beef” when in fact it is selling “taco meat filling.”
We didn’t think Taco Bell would take these allegations lying down. The WSJ Law Blog tells us that Taco Bell lawyers are thinking outside the bun box and contemplating a countersuit.
But today brings news of a more traditional response from the fast food giant: an all-out media blitz to assure customers about the quality of its food.
Taco Bell is issuing press releases, taking out full-page ads in newspapers, and even has their president talking about the Taco Bell “seasoned beef” recipe on YouTube. Sadly, Taco Bell isn’t available on SeamlessWeb here at the office — so I can talk about the ad campaign, but can’t experience it in my belly…
I’m not going to lie: I love Taco Bell. It’s my favorite fast food. One of the most consistently annoying aspects of my life is that I’ve never lived near a Taco Bell. I always have to go out of my way to get it.
Now, generally my wife and I learn how to cook things that we like but don’t have easy access to. I can turn my kitchen into a lobster holocaust zone. We buy beef and grind it ourselves to make Shake Shack burgers. I’ve even once had a chef from a restaurant in Vegas email me a recipe of a dish I particularly enjoyed.
But I’ve never, ever come close to recreating the taste of a Taco Bell taco. Oh, I can make tacos, and they are tasty, but I can’t get the Taco Bell thing right.
Now I know why. I’m using real beef. Taco Bell is apparently using… something else…
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.