Beasley Allen

Earlier this week, we told you about a class action lawsuit filed against Taco Bell over its taco fillings. The lawsuit alleges that Taco Bell inaccurately claims to be selling “seasoned beef” when in fact it is selling “taco meat filling.”

We didn’t think Taco Bell would take these allegations lying down. The WSJ Law Blog tells us that Taco Bell lawyers are thinking outside the bun box and contemplating a countersuit.

But today brings news of a more traditional response from the fast food giant: an all-out media blitz to assure customers about the quality of its food.

Taco Bell is issuing press releases, taking out full-page ads in newspapers, and even has their president talking about the Taco Bell “seasoned beef” recipe on YouTube. Sadly, Taco Bell isn’t available on SeamlessWeb here at the office — so I can talk about the ad campaign, but can’t experience it in my belly…

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I’m not going to lie: I love Taco Bell. It’s my favorite fast food. One of the most consistently annoying aspects of my life is that I’ve never lived near a Taco Bell. I always have to go out of my way to get it.

Now, generally my wife and I learn how to cook things that we like but don’t have easy access to. I can turn my kitchen into a lobster holocaust zone. We buy beef and grind it ourselves to make Shake Shack burgers. I’ve even once had a chef from a restaurant in Vegas email me a recipe of a dish I particularly enjoyed.

But I’ve never, ever come close to recreating the taste of a Taco Bell taco. Oh, I can make tacos, and they are tasty, but I can’t get the Taco Bell thing right.

Now I know why. I’m using real beef. Taco Bell is apparently using… something else…

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