Should a law firm try to market itself to job applicants it has just rejected? Maybe not — some rejected job-seekers can be pretty sensitive.
Law firm marketing and technology don’t always go well together. When firms try to go high-tech, the results are often mortifyingly cheesy. To avoid humiliation, many law firms — often culturally conservative, risk-averse institutions — play it safe. But caution can also result in some of the worst law-firm websites, ones that get compared to […]
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