Should a law firm try to market itself to job applicants it has just rejected? Maybe not — some rejected job-seekers can be pretty sensitive.
Law firm marketing and technology don’t always go well together. When firms try to go high-tech, the results are often mortifyingly cheesy. To avoid humiliation, many law firms — often culturally conservative, risk-averse institutions — play it safe. But caution can also result in some of the worst law-firm websites, ones that get compared to […]
We’ve all heard how dysfunctional entry-level legal recruiting is: Inordinate expense, decisions made on the briefest of subjective impressions with opacity all around, and what do firms reap for all their efforts? Shocking attrition rates among junior associates. It’s time for a conference on what could work better, and this is it.