Benesch Apportunity

Dear Firms: A Rejection Letter Is Not A Marketing Opportunity

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On a nice, lazy, summer Friday, it’s good to know that rudeness still exists this world.

Today’s example of questionable behavior comes from a midsized Midwestern law firm. Yeah, apparently Midwestern manners don’t extend to how you treat people while you are rejecting them. This firm decided to use its rejection letters as an opportunity to market its new iPhone/iPad application.

It’s an app for people looking for work, of course…

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Finding a Legal Job? There’s an App for That

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Benesch Apportunity

Law firm marketing and technology don’t always go well together. When firms try to go high-tech, the results are often mortifyingly cheesy.

To avoid humiliation, many law firms — often culturally conservative, risk-averse institutions — play it safe. But caution can also result in some of the worst law-firm websites, ones that get compared to “a seventh-grade history project” or “[s]imply a brochure placed online.”

Sometimes, however, a law firm gets tech right. Check out the new iPhone / iPad app developed by the Benesch law firm, the subject of a nice write-up in the Cleveland Plain Dealer (via Morning Docket).

What does the app, called “Benesch Apportunity,” actually do? And might other law firms want to implement similar apps?

Let’s learn more….

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