Benesch

Voted ‘Mr. Congeniality’ by a panel of Biglaw partners.

The best competitions reward the winner with something related to their skill. If you win American Idol, you get a recording contract. On Project Runway, you get a clothing line. In the Hunger Games, you get to be alive.

Tying the tested skills to the ultimate reward is a concept so strikingly obvious that even we at Above the Law grasped the concept. In 2008, we held a competition among writers, which we called ATL Idol, and we hired the guy who won.

At Case Western Reserve University School of Law, the Career Development Office has announced a “Job Idol” competition, to determine which lucky Case Western Spartan has the chops to earn a law firm job.

We had a similar competition when I went to school. It was called “Early Interview Week,” and the top 98 percent of competitors won a job.

So what do the winners get at Case Western? We have the official advertisement for the competition.

Spoiler alert: They don’t get jobs….

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On a nice, lazy, summer Friday, it’s good to know that rudeness still exists this world.

Today’s example of questionable behavior comes from a midsized Midwestern law firm. Yeah, apparently Midwestern manners don’t extend to how you treat people while you are rejecting them. This firm decided to use its rejection letters as an opportunity to market its new iPhone/iPad application.

It’s an app for people looking for work, of course…

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Benesch Apportunity

Law firm marketing and technology don’t always go well together. When firms try to go high-tech, the results are often mortifyingly cheesy.

To avoid humiliation, many law firms — often culturally conservative, risk-averse institutions — play it safe. But caution can also result in some of the worst law-firm websites, ones that get compared to “a seventh-grade history project” or “[s]imply a brochure placed online.”

Sometimes, however, a law firm gets tech right. Check out the new iPhone / iPad app developed by the Benesch law firm, the subject of a nice write-up in the Cleveland Plain Dealer (via Morning Docket).

What does the app, called “Benesch Apportunity,” actually do? And might other law firms want to implement similar apps?

Let’s learn more….

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