Law firm marketing and technology don’t always go well together. When firms try to go high-tech, the results are often mortifyingly cheesy.
To avoid humiliation, many law firms — often culturally conservative, risk-averse institutions — play it safe. But caution can also result in some of the worst law-firm websites, ones that get compared to “a seventh-grade history project” or “[s]imply a brochure placed online.”
Sometimes, however, a law firm gets tech right. Check out the new iPhone / iPad app developed by the Benesch law firm, the subject of a nice write-up in the Cleveland Plain Dealer (via Morning Docket).
What does the app, called “Benesch Apportunity,” actually do? And might other law firms want to implement similar apps?
Let’s learn more….