You can’t get two clicks into the legal blogosphere today without seeing a repackaged press release from Sidley Austin. Here’s one of the headlines we received today, which blares louder than a New York City fire engine stuck in
mid-tier midtown traffic:
Sidley Austin LLP has received 20 first-tier national rankings in the inaugural U.S.News – Best Lawyers “Best Law Firms” survey, the most of any U.S. law firm.
Okay Sidley, we hear you; congratulations. Maybe you and Lady Gaga should confer and figure out how to get U.S. News to rank music video award shows.
Meanwhile, if you’ve spent any time clicking around the U.S. News law firm rankings since they went live last night (no, I haven’t really slept), you’ll notice that Sidley doesn’t seem to show up in the bottom right corner of the page under the heading “Featured Firm.” Instead of Sidley (or any of the other firms that garnered many first-tier practice area mentions), if you keep clicking refresh — I’ve done that about 100 times in the last hour, via multiple Firefox tabs — you see a bunch of firms that are outside the Am Law 100. And Squire Sanders.
Why aren’t the most well-respected firms the “featured” ones? The answer is obvious: the featured firms bought ads with U.S. News. Which begs the question: just how is U.S. News making money off of this exhaustive gambit into the law firm rankings market?