Blavo & Co

One of the best and worst things about modern social media is the ability to know exactly how many followers or Facebook “likes” you, your friends, your competitors, and your enemies have. It’s useful to be able to rank yourself among other people, but it’s not hard to get overly concerned with boosting your stats. But metrics quickly become muddled when one realizes the mere “following” numbers are not totally transparent.

Case in point: a midsize law firm was publicly called out for some sketchy Tweetness, now the firm is learning the hard way that not all Twitter followers are created equal…

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