Branding sounds painful

  • dartboard pen on target inside straight

    Biglaw, Clerkships, Federal Judges, In-House Counsel, John Roberts, Law Professors, Law Schools

    Inside Straight: How The Legal System Brands The Beef

    Many prominent people have raised their voices about the increasing irrelevance of academic writing to practicing lawyers and judges. Yet, despite railing at the academy, those judges — and law firms, and sophisticated purchasers of legal services — all rely on the academics to identify talented lawyers. Law schools brand the beef, and purchasers buy based on the brand. Why is that process natural and appropriate?

    36 Comments / / Aug 15, 2011 at 11:34 AM
  • Boutique Law Firms, Law Firm Names, Lawyer Advertising, Small Law Firms

    Size Matters: What’s In A Name?

    Before this column launched, I spent several moments stewing over possible pseudonyms. After all, branding is everything. So, I wanted to come up with a name that said to my audience that I was a small-firm expert and a super-cool chick. Naturally, I picked the name that is synonymous with post-menopausal Jewish bubbies. Perhaps I […]

    31 Comments / / May 12, 2011 at 3:32 PM
  • BU Law, Fashion

    What’s Your Brand?

    Karen Shapiro is a lawyer turned “life coach.” From what I understand, a “life coach” is essentially a therapist who helps you see happiness attainment like a basket that needs to be dunked on. Being called coach may or may not allow them to slap you on the ass when you get a promotion or […]

    26 Comments / / Apr 8, 2010 at 11:08 AM