If you want to convince potential clients to hire your firm, one of the best ways to do so is to give them some free swag. It makes the whole experience of being wooed by a law firm all the more memorable. You just need to make sure the freebies don’t flop with your audience.
Check out the “energy drink” that one Biglaw firm is giving away for free. Unless that bottle is full of cocaine, we’re not sure it’s going to work…
Law students like to be given detailed instructions for the simplest of tasks, but in most cases, they’re unable to follow them. Funny how that works. It may be annoying now, but just think of all of the glorious benchslaps we’ll see later in their careers thanks to their inability to follow instructions — you know, the thing that lawyers are supposed to be able to do.
At the end of the day, we shouldn’t be complaining about this. After all, we get to see the ridiculous instructions law schools are forced to dole out on a daily basis….
These days, all anyone cares about are employment statistics. Law schools are getting sued over them. Law school rankings are dropping because of them. Law school administrators are losing their jobs over them. It’s at the point where even average joes are aware of the problems law school graduates are having when it comes to getting a job. Dear Lord, when is the madness going to end?!?
Probably as soon as ads like this stop showing up in the most curious of places….
Yesterday, we brought you some pretty gruesome news about the state of the legal hiring market: there isn’t one (which comes as no surprise to graduating 3Ls and the class of 2011). In fact, according to one former law school student who was profiled by Business Insider, almost everyone he knows from law school is unemployed. Another recent law school grad is on food stamps.
Lawyers can deal with unemployment and food stamps, but are any of them homeless?
One possible answer: your photograph (or lack thereof). As law firm marketing consultant Dion Algeri told Adrian, pictures are “extremely important” to attorney bios on law firm websites. Over at Great Jakes, Algeri analyzes the lawyer photos on the websites of ten different law firms: Axiom, Babcock Partners, Boies Schiller, Cravath, Edelson McGuire, Greenberg Traurig, Linklaters, Proskauer, Walkers, and White & Case. He notes a trend: “[F]irms are now recognizing the importance of these images and are investing in more lush and engaging photos.”
The legal industry is being disrupted at every level by technological advances. While legal tech entrepreneurs and innovators are racing to create a more efficient and productive future, there is widespread indifference on the part of attorneys toward these emerging technologies.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
We at Kinney Asia have made a number of FCPA / White Collar US associate placements in Hong Kong / China thus far in 2014. Most of such placements have been commercial litigation associates from major US markets, fluent in Mandarin, switching to FCPA / White Collar litigation. Some have already had FCPA experience, but those are difficult candidates for firms to find (this will change in coming years as US firms are now promoting FCPA / White Collar to their 2L summers who are fluent in Mandarin and have an interest in transferring to China at some point).
Legal Week quoted Kinney’s Head of Asia, Evan Jowers, extensively in the following relevant article here.
There is a new trend in the market, though, where mid-level transactional US associates, fluent in spoken Mandarin and written Chinese, are interviewing for and in some cases landing junior FCPA / White Collar spots in Hong Kong / China at very top tier US firms.
When the LexisNexis Cloud Technology Survey results were reported earlier this year, it showed that attorneys were starting to peer less skeptically into the future, and slowly but surely leaning more toward all the benefits the law cloud has to offer.
Because let’s face it, plenty of attorneys are perhaps a bit too comfortable with their “system” of practice management, which may or may not include neon highlighters, sticky notes, dog-eared file folders, and a word processing program that was last updated when the term “raise the roof” was still de rigueur.