Christmas presents that can’t be returned

Image representing iPhone as depicted in Crunc...

You may want to download a class action tracking app to your iPhone

It’s always sad when two people give you the same present for Christmas — especially if it’s not a present you want. That’s the situation Apple is in this holiday season, hit with two lawsuits in federal court last week, both seeking class action certification, for helping advertisers create profiles of iPhone and iPad users.

Lalo v. Apple, first reported by Businessweek, and Freeman v. Apple, first reported by Wired, were both filed on Thursday, Dec. 23, in the Northern District of California. The first was filed by Kamber Law, the team behind the $2.4 million Quantcast “zombie cookie” settlement, and the second by three law firms, including the one that recently sued YouPorn over its “history sniffing.”

Both lawsuits are essentially copy-and-paste jobs of a recent Wall Street Journal article about how smartphones spy on their users. The WSJ report detailed how apps on iPhones and Android phones gather personal information, including location, gender, age, contacts, and a phone’s unique identifier, and then pass that information along to advertisers. The suits focus on Apple’s disclosing iPhone and iPad users’ Unique Device ID (UDID) — basically a mobile device’s social security number, which, when disclosed, can be used to profile a Machead.

Re-gifting alert: since this occurs on the Android as well, Google may want to look out for a belated class action present. “We usually take the most meritorious action first and then work our way down,” says Majed Nachawati, one of the class action attorneys in the Freeman complaint. “Google is on the radar, but we haven’t taken any action against them yet.”

Read on at Forbes.com.

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