Daryl Q. Stringer

Last week in Non-Sequiturs, we pointed you to a photo essay of some of the sketchiest lawyer billboards out there. From dogs, to eye patches, to crazy nicknames, these billboards are the epitome of what makes local lawyer advertising so painfully bad.

It’s tough to say which is worse — these misguided attempts at originality, or the overly earnest types who make lofty promises to fight for you and protect your rights. The serious advertisements are equally subject to mockery.

One Florida solo practitioner may have discovered the perfect approach. No over-the-top gimmicks, no vows to fight injustice. Just the simple, honest truth….

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