Digital strategies

There are a number of firms that aren’t up to speed with this whole “social media thing.” But they should be, because their clients are.

American Lawyer Media, Zeughauser Group and communications firm Greentarget surveyed 164 in-house counsel about their social media habits. Lo and behold, they are making use of blogs, Twitter, LinkedIn and Facebook to get their legal information… and, perhaps more interestingly, to judge law firms.

In-house counsel still primarily rely on “referrals from trusted sources and credentialing activity (i.e., demonstrations of thought leadership)” to choose outside lawyers, but they are increasingly taking brilliant tweets and blog posts into consideration…

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