Earlier this week, we told you about a class action lawsuit filed against Taco Bell over its taco fillings. The lawsuit alleges that Taco Bell inaccurately claims to be selling “seasoned beef” when in fact it is selling “taco meat filling.”
We didn’t think Taco Bell would take these allegations lying down. The WSJ Law Blog tells us that Taco Bell lawyers are thinking outside the bun box and contemplating a countersuit.
But today brings news of a more traditional response from the fast food giant: an all-out media blitz to assure customers about the quality of its food.
Taco Bell is issuing press releases, taking out full-page ads in newspapers, and even has their president talking about the Taco Bell “seasoned beef” recipe on YouTube. Sadly, Taco Bell isn’t available on SeamlessWeb here at the office — so I can talk about the ad campaign, but can’t experience it in my belly…
I’m not going to lie: I love Taco Bell. It’s my favorite fast food. One of the most consistently annoying aspects of my life is that I’ve never lived near a Taco Bell. I always have to go out of my way to get it.
Now, generally my wife and I learn how to cook things that we like but don’t have easy access to. I can turn my kitchen into a lobster holocaust zone. We buy beef and grind it ourselves to make Shake Shack burgers. I’ve even once had a chef from a restaurant in Vegas email me a recipe of a dish I particularly enjoyed.
But I’ve never, ever come close to recreating the taste of a Taco Bell taco. Oh, I can make tacos, and they are tasty, but I can’t get the Taco Bell thing right.
Now I know why. I’m using real beef. Taco Bell is apparently using… something else…
So you spent a considerable amount of time courting, selling and maybe even doing some friendly stalking of that attractive lateral partner candidate with a sizable book. After he or she ignored your emails and didn’t return your calls, a few weeks go by and you read a press release in the legal media announcing the recent move to a competing firm.
Rats. Another one got away from you. You cringe when you consider how much time was spent in meetings that did not bear fruit. Your heart aches when recall how you were led to believe this was a marriage made in heaven.
You have been rejected.
The sting of rejection is painful, even for fancy law firms. But you need to find a way that you can turn this disappointment into a legitimate learning experience.
No, this isn’t a pre-party before we come back next fall for the real thing. This IS the real thing. Quinn Emanuel is pushing the envelope on recruiting. The party is now. This is when you meet the partners and associates face to face. This is when we begin the dance that could land you an offer for your second summer BEFORE school starts in the fall.
First: You come to the party. Second: If you like us, you send your resume after June 1, 2014. Third: If we like each other, you get an offer.
We’re not waiting for fall. We’re not doing the twenty minute thing. This party is the real thing!
We hope you’ll join us, and look forward to meeting you.
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
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