Edelson McGuire

As regular readers of Lawyerly Lairs know well, some attorneys have beautiful — and expensive — homes. As we’ve just learned from the impressive submissions in our contest to find the best law firm offices in America, many attorneys’ workplaces are no less spectacular.

With the help of Mary Kate Sullivan, our wonderful intern here at Above the Law, I’ve winnowed the large and impressive field to eight finalists. There’s nice diversity here, in terms of firms (Biglaw versus non-Biglaw); decor (traditional versus modern); and geography (seven different cities, located all over the country).

Let’s check them out, shall we?

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When a law student is described as a “rock star,” this usually means she has a high-ranking position on law review and is going to clerk for the D.C. Circuit. The closest most lawyers get to rock stardom is playing Rock Band (a favorite pastime of Elie and Kash; I can’t quite get the hang of it).

Well, what if we told you that a real international pop star is in law school now? And that she’s currently summering at a well-regarded boutique law firm in Chicago?

Meet the latest profile subject in our series on celebrity summer associates. We’ve previously written about a star athlete, a noted actor, and the child of a Supreme Court justice.

Now let’s meet a pop-star princess, shall we?

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Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers.

They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly awesome FreeCreditReport.com song!

According to an article in the Martindale.com Blog entitled Small Law Firms Take the Lead in Marketing, small firms have, well, taken the lead in marketing. Martindale-Hubbell commissioned a survey to look into the issue of small-firm marketing and concluded that the smallest firms are increasing their spending on marketing, with a focus on internet advertising.

Given this premise, I decided to search the worldwide web for some of the best (or most entertaining) small-firm websites. I found one website that stuck out to me: the home page of a boutique law firm, Edelson McGuire. (ATL previously covered the firm when it gave out free iPads to all employees, both attorneys and staff.)

How do I love the Edelson McGuire site? Let me count the ways….

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It feels a little bit weird to talk (and bitch) about the high-end lifestyle enjoyed Biglaw associates on Veterans Day. We’re all very thankful for the people who risk their lives to keep us safe, secure, and free.

Okay, random moment of conscience over. Where are the goddamn bonuses?

The first Biglaw bonus memo still hasn’t dropped — when it does, please email us at tips@abovethelaw.com or text us at 646-820-TIPS, ASAP — but we do have associate benefits news. Yesterday, Proskauer Rose told its associates that they would all be getting a free iPad and a desktop PC. Or a free laptop with a docking station. And candy floss. And free Rock Band 3 peripherals.

Okay, I made the last two items up, but you get the point. We don’t know what Proskauer’s cash bonus will be, but we do know that Proskauer associates won’t have to spend it on fancy gadgets…

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The iPad: much cooler than a Crackberry.

The recession is officially over, according to the National Bureau of Economic Research. But don’t just take NBER’s word for it; there are other signs, too.

Like the return of law firm perks. Sources report that Edelson McGuire — a Chicago-based boutique with some high-profile clients, like Illinois Governor Rod Blagojevich — is giving away iPads to everyone at the firm. The lucky recipients include attorneys, administrative staff, and even some law students who are working for the firm part-time.

This is not ordinary behavior — the trend among law firms is still to roll back perks, not to expand them — but Edelson McGuire isn’t an ordinary firm. How many firms have conference room tables that convert to ping-pong tables? Or have a neat firm website, where each attorney profile contains such fun facts as daily coffee consumption, favorite time of day to work, and “pre-court ritual”?

Is giving away iPads a new law firm trend? Edelson McGuire isn’t the first firm to do this in 2010….

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