Elevators

In the age of texts, tweets, and emails, people want their information brief, fast, and in 100 characters or less. With such constraints, many law firm lawyers feel overwhelmed at the prospect of trying to elicit business without sounding like a cattle auctioneer.

While we are competing with thousands of sound bites of information on a daily basis, an effective tool is available to cut through this web of data overload — the elevator pitch. Below, we highlight five easy tips lawyers can follow to execute an effective elevator pitch….

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THINGS I KNOW: Your name is Katherine
(or Catherine). You are a lawyer. You live in my building,
on either the 9th or 11th floor. We have talked only once,
but have been in the elevator
together 2 times

THINGS I DO NOT KNOW: How I
can get to know you
better

— from a Craigslist Missed Connections poem.

Prof. Tribe is almost 70; please don't stick him in elevators for long periods of time.

Last Sunday, the eminent constitutional law scholar Laurence Tribe and his girlfriend, Elizabeth Westling, got stuck in an elevator at the Safeway supermarket in Georgetown. (Professor Tribe is currently in D.C. to serve in the administration of his former student from Harvard Law School, Barack Obama.)

Read the (rather humorous) write-up of Tribe’s elevator incident in the Washington Post’s Reliable Source column. According to a Safeway spokesman, the company “is trying to figure out what kind of resolution is appropriate.” Options on the table include “some steaks or a gift card.”

For those of you preparing for the bar exam this week, tackle these study questions….

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