Ed. note: This is a new column from a person who didn’t just go from Biglaw to a smaller office, he went from big bad New York City to someplace where they care about the Big Ten network. It’s a different client roster and a different life.
As promised, the topic of this column is the difference in client service when you move to a smaller regional firm. First things first: I see from the comments on my last article that many of you are curious about the clients I represent here in Real America. Apparently it is very hard for some of you to believe that the types of clients that you have on the coasts also exist here in the Midwest. Believe it or not, we have banks! We have real estate investment trusts! We have life-science companies! We have parts manufacturers for any number of industries! We have mortgage servicers! We have large retailers with labor and HR issues!
And because these things exist, they need help from attorneys like us….
Recently, I moved from Washington, D.C. back to Houston, where I’ll be living and working this academic year. The trip involved me, two long-suffering parents (who undoubtedly wonder how they get roped into helping move their 34-year-old daughter cross-country again and again), one elderly greyhound, a minivan, and a 26-foot Penske truck filled within mere cubic inches of its maximum capacity. As you might guess, a veritable multi-day laugh riot of good times ensued. Also, my parents are awesome human beings.
The trek we took wound through Maryland, Virginia, Tennessee, Alabama, Mississippi, Louisiana, and, of course, Texas. While making the trip, we drove through the Shenandoah Mountains and at the edge of the Great Smokies. We drove through the piney woods of the Deep South and the swamplands of the Gulf Coast. We heard many accents, none of which match mine, as a Yankee by breeding. I wondered about the logistics of truck stops with coin-operated showers, quietly praying I will never require spare change in order to bathe. I questioned the market for rhinestone-studded denim vests at a gas station. I saw many Waffle Houses. So many Waffle Houses.
Driving through stretches of “flyover country” presents you with people living very different lives than you live. You quickly realize that if you are from urban areas, especially on the coasts, there are massive swaths of America that feel like a foreign country….
Poser encouraged everyone to examine the state of legal education in flyover land, claiming that a second look might result in surprising findings. Well, we decided to take her advice. We learned that, in addition to boasting an out-of-this-world space law program, the law school is also on the cutting edge of cybersecurity.
Actually, that’s not true at all, because Nebraska Law (along with other parts of the university) just experienced a major security breach of its student information system. If you’re a current or former student, you might want to check and see if your identity has been stolen….
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past six years. You can reach them by email: [email protected].
Since late last year, things have been booming in Hong Kong / China in cap markets, especially Hong Kong IPOs. M&A deal flow has recently been getting a bit stronger as well. Although one can’t predict such things with any certainty, all signs are pointing to a banner entire 2014 for the top end US corporate and cap markets practices in Hong Kong / China. This is not really new news, as its been the feeling most in the market have had for a few months now and things continue to look good.
The head of our Asia practice, Evan Jowers, has been in Hong Kong for about 10 days a month (with trips every other month to both Shanghai and Bejing) for the past 7 months (Robert Kinney and Evan Jowers will be in Hong Kong again March 15 to 23), and spending most of his time there meeting with senior US hiring partners at just about all the major US and UK firms there, as well as prospective candidates at all associate levels and partner levels, and when in the US, Evan works Asia hours and is regularly on the phone with such persons, as our the other members of our Asia team. Our Yuliya Vinokurova is in Hong Kong every other month and Robert is there about 5 times a year as well. While we have a solid Asia team of recruiters, Evan Jowers will spend at least some time with all of our candidates for Asia position. We have had long standing relationships, and good friendships in some cases, with hiring partners and other senior US partners in Asia for 8 years now.
Are you challenged by the costs and logistics of maintaining your office, distracting you from the practice of law?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Everyone is talking about the importance of Social Media in Corporate America. But it is relatively safe to say that most law firms and lawyers are slightly behind the social curve. Most lawyers, at minimum, use LinkedIn, for networking. Some even use Twitter for pushing out short, pithy content, while many have Blogs, where they write their little hearts out. The adage “it is better to give than to receive” is not always true though in the world of Social. In the Social World – it is best to listen, give back and engage.
Social Media is a communications tool that can deeply educate you about the needs and wants of your clients and prospects when used in conjunction social media monitoring and sharing tools.
Take this quick quiz and see if you know how to use Social to help you engage more with your clients or to better service the ones you have.