* Is there a pattern of dishonesty in the Orange County, CA District Attorney’s office? [New York Times]
* Does a lack of SEC enforcement on clawback rules actually create a perverse incentive to manipulate earnings? [MarketWatch]
* Shocking news: Men admire their own work more than women do. I know that sentence is full of gender norms, but sometimes it is what it is. [TaxProf Blog]
* Is it ever okay for Biglaw associates to have privacy in the office? [What About Paris?]
* What you need to know right now in the world of legal tech. [CodeX]
* Thinking of using Google AdWords for your firm? Careful if you’re bidding on opposing counsel’s name, it could land you in ethical hot water. [Legal Profession Blog]
* What are the biggest threats for your corporate data? [Bloomberg BNA]
Most everyone knows what an elevator speech is: it’s a short, pithy, memorable description of a company’s services. Lawyers have always built their reputations on their expertise, such that the creation of an elevator pitch should be one of the easiest things for an attorney to do; however, many lawyers still stumble over the basic question: “What do you do?”
One of my favorite Mitch Hedberg jokes goes something like, “I love the FedEx driver, because he’s a drug dealer and he don’t even know it.” Well, it turns out you might be able to say the same thing about Google AdWords. A new BBC report reveals the sketchier side of Google’s flagship, profit-making endeavor. […]
Yesterday we brought you the story of a 2L at Cardozo Law School who has taken out Google ads promoting himself, in an attempt to find a summer associate job. We reached out to Eric Einisman to ask him: What was he thinking?
A reader alerted us to the following Google ad, which showed up in a Gmail sidebar next to a law-related email chain. Whoa! Is this for real? Is a second-year student at Cardozo Law School actually advertising himself via text ads on Google, promoting himself as “[a] great choice for Summer Associate”?
Law firm advertising is expensive and certain methods may be cost-prohibitive for small firms. For instance, a small firm may not be able to afford a television or print campaign. Enter online marketing including, among other things, Google AdWords and sponsored links. In 2009, a law firm filed a lawsuit in Wisconsin state court challenging […]