Earlier this week, we told you about a class action lawsuit filed against Taco Bell over its taco fillings. The lawsuit alleges that Taco Bell inaccurately claims to be selling “seasoned beef” when in fact it is selling “taco meat filling.”
We didn’t think Taco Bell would take these allegations lying down. The WSJ Law Blog tells us that Taco Bell lawyers are thinking outside the
bun box and contemplating a countersuit.
But today brings news of a more traditional response from the fast food giant: an all-out media blitz to assure customers about the quality of its food.
Taco Bell is issuing press releases, taking out full-page ads in newspapers, and even has their president talking about the Taco Bell “seasoned beef” recipe on YouTube. Sadly, Taco Bell isn’t available on SeamlessWeb here at the office — so I can talk about the ad campaign, but can’t experience it in my belly…