Habush Habush & Rottier

Can you buy the names of your competitors for advertising purposes? Wisconsin says, "yes!"

Law firm advertising is expensive and certain methods may be cost-prohibitive for small firms. For instance, a small firm may not be able to afford a television or print campaign. Enter online marketing including, among other things, Google AdWords and sponsored links. In 2009, a law firm filed a lawsuit in Wisconsin state court challenging […]