This question comes up in many different contexts, and answering it always requires a little judgment.
At law firms, the questions often involve what the partner or the client needs to know. These people are supposed to be kept in the loop, but that task may be trickier than it seems. You want people to be fully informed, but you don’t want to become a pest, constantly alerting people to irrelevant trifles. What’s a person to do?
The answer varies by many things, including the nature of the matter you’re working on, the compulsiveness of the person you’re working with, the degree of trust established between you and the person you’re working with, time pressure, and the like. To the extent it’s possible, though, let’s establish some general rules….
When I was in private practice, clients said that they instituted e-billing for reasons of efficiency: “We can process bills and pay you faster if you submit bills electronically. E-billing speeds the process for both of us.”
I knew that bills that we submitted electronically underwent some kind of review. It always felt as though it was review by chimpanzee, as clients seemingly whacked hours randomly, leaving us with the hard choice whether to remain silent or quibble about a few bucks here and a few bucks there. But fundamentally I accepted the basic proposition that e-billing improved efficiency.
Now I know better….
(Actually, I don’t really know much better. I added a provocative sentence followed by an ellipsis so that Lat would know precisely where to put the break for the “continue reading” icon when he loads this post into the ATL blogging software.)
Law360 surveyed practicing lawyers around the country asking what books the practitioners would recommend for new lawyers –- the so-called “legal greenhorns.” (The Law360 article requires a subscription; this recent piece from the ABA’s “Young Lawyer” is free of charge and summarizes the results.) The recommended books for new lawyers included Shakespeare’s plays; Alexander Hamilton and James Madison’s The Federalist Papers; Harper Lee’s To Kill a Mockingbird; and Mark Herrmann’s The Curmudgeon’s Guide to Practicing Law (affiliate link).
That leaves only one question: Who’s that Shakespeare guy, and why’s he cluttering up my list?
But enough of that. On to today’s business. How do you bring an ignorant client up to speed?
The classic example was when General Motors chose to name one of its cars the Chevrolet “Nova.” In Spanish, “no va” means “it does not go,” which isn’t a great name for a car sold in Spanish-speaking countries. I’d bet that a few hundred Spanish-speaking employees of GM noticed that issue before the car hit the market, but no one bothered to speak up.
Let me offer two more examples of failing to speak up, with both examples coming at my own expense. (I wish I weren’t such an easy target, but such is life.)
The first example involves a law firm. Twenty-two years ago, as a lateral sixth-year associate, I accepted a job at Jones Day in Cleveland. I saw during the hiring process, and again when I sat down at my desk on the first day of my new job, that all of the firm’s promotional materials included the firm’s marketing slogan: “Jones Day: One Firm Worldwide.”
I’d been practicing law for six years at that point, so I was a relatively sophisticated lawyer, although by no means an old hand. Perhaps older and wiser folks looked at the tagline “one firm worldwide” and thought: “Terrific! I’m going to hire those guys because they’re one firm worldwide!”
But that wasn’t how it struck me. I sat there scratching my head: How many firms was I supposed to think Jones Day was? Two firms? Three firms? A half-dozen? And why was the apparent misperception — that Jones Day was more than one firm — so widespread that the firm devoted its main branding opportunity to dispelling this confusion? Of the many praiseworthy things that could surely be said about my new employer, why did the fact that it was only “one firm” top the list? Wouldn’t it be slightly more helpful to say, for example, “Jones Day: Pretty Good Lawyers”? Would the Jones Day slogan make sense for any other big firm? Would “General Motors: One Firm Worldwide” be a useful marketing tool? What the heck was going on?
We ran a “request for proposal” process several months ago, asking a dozen law firms to make proposals for handling one aspect of our work. We interviewed five finalists, and we chose one winner.
One of the also-rans wrote to complain: “I’m terribly disappointed by the result of your RFP process. My firm is exceptionally talented in this area. We do precisely this same work for many other clients, and those other clients are delighted with our work. We indicated a willingness to be flexible on fees. I just don’t understand why we didn’t win this work.”
Ha! Observe the delusion of personal exceptionalism!
If you haven’t yet read the long piece in Fortune magazine about the rise and fall of Jeff Kindler as the CEO of Pfizer, you really should. The story may or may not be true — I have no idea — but it would be interesting reading even if it were a work of fiction about corporate political intrigue.
I’ve never met Jeff Kindler. I do know several people who are close friends of his, and I’ve watched his career from a distance as he moved from Williams & Connolly to GE to the general counsel of McDonald’s to the general counsel of Pfizer and then, startlingly, to the CEO of Pfizer. The Fortune piece traces this whole career in detail and then describes why and how Kindler resigned from the CEO spot after serving only very briefly.
Why mention that article here? First, I’m doing you a favor; if you hadn’t previously heard about the piece, now you have a link.
Second, the article said two things about in-house counsel that rang true with me — whether or not these things actually occurred at Pfizer….
At big law firms, people gripe. It’s a way of life.
Junior associates gripe about being condemned to do scutwork. Senior associates complain about friends having been screwed out of partnership. Junior partners bellyache about not being invited to participate in client pitches. Senior partners grouse about their peers, who don’t work very hard and aren’t very good lawyers, being paid too much. The law firm’s “owners” — the half-dozen guys who actually run the joint — moan that all those other lawyers should quit their whining and get back to work. And everyone kvetches about opposing counsel, unreasonable clients, and working too many hours.
(You’ll note that nobody b*tches about anything. I offer the preceding paragraph as evidence that we needn’t degrade the level of discourse to express ourselves.)
At corporations, this just doesn’t happen. People occasionally whine, of course — there’s a reason why they call it “work” — but griping is not the order of the day, every day, year in and year out.
Call me a step slow. I’ve only recently stumbled across the memo prepared by Yale Law School warning students about the tyranny of the billable hour. As someone who billed hours for more than 25 years but no longer plays in that sandbox, I feel compelled to comment.
At the outset, let me type words that may startle lawyers just now beginning their careers: I never felt burdened by the need to bill hours. (Let the abuse begin!) After clerking, I started my career in the 1980s at a small firm that didn’t make a big deal about billing time. I was instructed by one senior partner (and I very nearly quote): “You learn the area of law that you’re researching; that’s what will make you a valuable lawyer some day. I’ll take care of the bill, making sure that our client pays only a fair price for your work.” (I later dedicated a book to that guy.)
I was told by another partner: “We’re a small firm, so we’re not as prominent as the big firms are. It’s part of your job to help raise the collective profile of this firm and its lawyers. We don’t particularly care whether you join a bar association, write articles, or go on the board of a non-profit, but we do care that you do something to let people in the community know that we exist. It’s part of your job.”
I thought those guys were right, and I took that attitude with me when I later (must have popped a gasket and) moved from a small firm in San Francisco to one of the world’s largest firms in Cleveland. I continued to stay busy with client work, but I also made a point of helping to raise the firm’s profile in the world. I occasionally felt burdened by the crush of work, but I never felt burdened by the need to “bill hours.” In the course of 25 years, while I practiced law at two different firms, no one ever said a word to me about the number of hours that I billed.
That cuts in both directions. On the one hand, no one ever asked me why I was foolishly wasting all that non-billable time teaching classes and working on non-profit boards. On the other hand (at least after I left San Francisco), no one ever said, “Congratulations for having written thosebooks,” or, “Congratulations on getting that article published in the Wall Street Journal.” But I, at least, took far more satisfaction in those accomplishments, and in the results that I achieved for clients, than I ever took in having billed a lot of hours (which seems to me like a uniquely unsatisfying professional goal).
As an in-house lawyer who occasionally influences our selection of outside counsel, I hear an awful lot of law firm pitches. And I must admit that I’m often entertained by them. I spent better than 25 years in the private practice of law, where attracting new business was an important part of the game. I was never sure which pitches had a chance and which didn’t, so it’s pretty amusing to sit on the other side of the table to see how other folks approach this.
I recently saw one good pitch and one bad one, and I just have to share.
First, the bad one. Several lawyers from a firm visited us for a chance to explain their firm’s capabilities. I don’t remember why we were meeting with them — we actually had a need for them; someone recommended them; someone important asked us to meet with them as a favor; whatever. I used to think that getting in the door to meet with potential clients was a big achievement; I now realize that it meant less than I thought.
Anyway, these guys started the pitch the usual way: The firm has lots of great lawyers who’ve done lots of great things in their lives. The firm is divided into several departments, and those divisions should for some reason matter to me. A couple of magazines had bestowed some awards on the firm or its lawyers. Yadda, yadda, yadda.
Career paths are easy at big law firms: As an associate, stay fully occupied doing great work, and become a partner. As a junior partner, stay fully occupied doing great work, and become a powerful partner. As a senior partner, generate enough business to keep you and others fully occupied, and become an even richer and more powerful partner.
These things may or may not be attainable, but everyone understands the career path.
Things are much trickier in-house. Corporations tend to have fewer lawyers than big law firms do, and in-house law departments tend to be flatter. Turnover tends to be less common. Six or eight people often report up to a single supervisor. In that environment, staying fully occupied and doing great work may not move you up the ranks. You can be fully occupied doing great work, but your boss is competent, happy in her job, not close to retirement age, and in good health. She’s going nowhere, so you have nowhere to go in the corporation.
The corporation can actually be very good to its lawyers — investing in leadership and management training, using incentive or equity compensation, and employing other tools for recognizing achievements — but still fall short in actually creating career paths that make sense.
How do corporations create career paths for their in-house lawyers?
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
Things have changed recently in Korea – a few of our US and UK client firms are looking, very selectively, for a lateral US associate hire. Until just recently, there was not much hiring like this going on in Korea, since US and UK firms started opening offices there. We have already placed two US associates in Korea in the past month at top firms. Most of the hiring partners we work with in Korea do not actively work with other recruiters.
If you are a Korean fluent US associate in London, New York or another major US market, 2nd to 6th year, at a top 20 firm, with cap markets or M&A focus (or mix), or project finance background, and you are interested in lateraling to Korea to a top US or UK firm, please feel free to reach out to us at email@example.com or firstname.lastname@example.org. Our head of Asia, Evan Jowers, was just in Korea recently, and Evan and Robert Kinney will be in Korea in a few weeks. We are in the process of helping several firms open new offices in Korea (a number of which are interviewing our partner level candidates) and also helping existing offices there fill openings.
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For most attorneys, time spent managing the books is a necessary evil at best. Yet it is undeniably a crucial aspect of running a successful practice. With that in mind, we invite you to view or download a free webinar by Above the Law and our friends at Clio to learn how to better manage your finances.
Take this opportunity to learn what it takes to streamline your accounting and get the most out of your time. The webinar agenda:
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