If you don’t live on one of the coasts, you probably don’t know what Uber is.
If you do live on one of the coasts, but don’t know what Uber is, you are probably a poor who takes the subway everywhere and “walks” or something.
But if you do know what Uber is… it’s freaking awesome, isn’t it?
For the uninitiated, Uber is a smartphone app that allows you to call for a prepaid car to your immediate location. If this sounds like it’s not a big deal, then you’ve never tried to get a cab to get you the hell out of Brooklyn at 3:00 a.m. on a Saturday night.
I was first introduced to Uber by Mark Britton, the founder and CEO of Avvo. After meeting him for drinks, I was locked in the black-person hell of not being able to hail a cab and wondering if it was because of race, but trying not to look like I was wondering that in front of a white person. While I’m contemplating hurling an IED at the next on-duty cabbie who doesn’t stop, Britton calmly pulls out his phone and explains that with Uber, a livery cab will be sent to our location in minutes. We’ll be able to track our car with GPS and the whole thing is automatically paid for, including tip, through the phone.
Oh brave new world with such applications in it.
Now, Uber is trying to move from livery cars to yellow taxi cabs. It should be great, if not for all the pesky legal issues….