If you ask a bunch of solos and smalls of their opinion about automated legal-form fillers like LegalZoom, you’re likely to hear one of the following reactions:
Reaction #1: Legal Zoom doesn’t worry me at all. Let’s face it, consumers have always had the option of buying forms – if not from Legal Zoom, then from an office supply store or Nolo. But the clients who come to me want more than a form – they want someone to advise them on options or strategize about their business or to work through a stressful family situation or personal matter. In fact, some of my best clients simply want an ongoing relationship with a lawyer whom they can call with questions in advance of a decision to stay out of trouble to begin with. LegalZoom can’t provide those services.
Reaction #2: LegalZoom? What’s the big deal? I use it all the time. What I mean is that if I get a call from a small entrepreneur – like a mom planning to start a web design business out of her house, or a group of students running a lawn mowing service – who can’t pay for much and really only want an LLC or a basic contract, I’ll direct them to resources online where they can find free forms or contracts – and I might mention automated services like LegalZoom if clients don’t want to take the time to fill out the documents themselves. Sometimes, if clients are on the fence about using forms or hiring me, I’ll walk them through the LegalZoom site and explain that for many services, LegalZoom pricing isn’t that much less expensive when they consider the amount of time that LegalZoom requires to complete the documents, as well as the fact that the fees don’t include attorney advice, an assurance of confidentiality through attorney-client privilege or malpractice protection….
There’s that old adage that if you say something enough times, you actually believe it to be true, even if it isn’t true. This is part of my issue with the “law futurists.” The mostly no longer-practicing or never practiced pound their keyboards daily trying to convince those of us that actually do have clients that we need to be scared, very scared. Everything around us is seemingly changing and as the phrase goes that inspired my bio below, if we don’t “get on board” immediately, it’s all over and we may tragically end up pounding keyboards daily telling practicing lawyers that the future is coming tomorrow and they better be prepared.
Canadian Jordan Furlong writes at Law21 and is someone I call a “law futurist.” His bio says the same thing, just in more words: Jordan Furlong delivers dynamic and thought-provoking presentations to law firms and legal organizations throughout North America on how to survive and profit from the extraordinary changes underway in the legal services marketplace. He is a partner with Edge International and a senior consultant with Stem Legal Web Enterprises. Jordan is also a lawyer, although his bio reflects no actual current law practice.
I’ve never spoken with Jordan because I’m one of those people who doesn’t have good happy conversations with the cheerleading world of law futurists. I’m a mean troll bully buzzkill. I’m sure Jordan is a great guy, and I see people on the internet smiling at many of his thoughts, but I’m a bit of a skeptic when non-practicing lawyers try to convince those that “do” that we are doing it wrong and, for a fee, the answers are nearby…
* How can you tout your achievements in a cover letter without sounding like a tool? Here are some pointers from Professor Eugene Volokh. [Volokh Conspiracy]
* The “unbundling” of legal services is a big buzzword when talking about the direction of the profession. But Jordan Furlong has a question: should lawyers and law firms start thinking about “rebundling”? [Law21.ca]
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