Kaitlynn Fisher

Progressive Professes the Insurance Company Creed

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Yesterday we covered the internet brouhaha over Progressive Insurance. The insurance company caught a lot of internet flak after comedian Matt Fisher wrote this provocative blog post: My Sister Paid Progressive Insurance to Defend Her Killer In Court. Outrage against Progressive’s apparent provision of a defense to the driver who killed Katie Fisher — even though Katie Fisher was Progressive’s insured, not that driver — went viral over social media (especially after actor Wil Wheaton got involved).

Now Progressive is paying up. The company has reached a settlement with the Fisher family.

We recently heard from Progressive’s PR firm, which sent us a statement on the Fisher case. What does Flo have to say for herself?

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Progressive Insurance Is Inhuman

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If you were on the internet at all yesterday, you likely heard about this. Your mom probably posted it on her Facebook wall and a thousand of your tweeps probably hit you up on the Twitter to register their outrage. On Monday, a comedian by the name of Matt Fisher wrote a post on his tumblr account titled “My Sister Paid Progressive Insurance to Defend Her Killer In Court.” What resulted was an outpouring of rage and hive-minded moralizing that has become the internet’s stock in trade. A great injustice had been done and, dammit, the internet was going to save the day. Or at least tweet about the day. Even Wil Wheaton made an impassioned cameo in the great shoutathon, presumably because a cameo is the best Wil Wheaton can hope for these days.

And this great unwashed mass of outrage went to sleep last night and slept like babies, secure in the smug knowledge that they had done good. Of course, the picture that was so broadly painted yesterday didn’t do justice to anyone. Progressive Insurance is not evil and the Internet remains a cesspool of pornography and legal blog posts. Matt Fisher did a pretty solid number on Progressive Insurance; this is true. They’ve taken a great PR hit, and most coverage of the whole affair has quickly moved on from any sort of analysis of the actual claim itself to a much easier consideration of how, and in which ways, Progressive Insurance is royally f**ked.

This is a shame….

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