The New York Times lost 80 million home page visitors—half the traffic to the nytimes.com page—in the last two years.
Likewise, traffic to law firm website home pages is down almost 20 percent in the last year. Only 39 percent of law firm traffic now enters through the home page per a study conducted by law firm website developers Great Jakes.
Law firms list their websites in online and offline directories. The home page URL is included on emails, business cards and social media profiles. Search engine optimization tactics are used to draw traffic to the firm’s home page. Website navigation schemas are developed to get users to browse from the home page to industries, areas of the law, about the firm, the people, office locations and articles.
The problem is that people no longer browse pages on a website by going through home pages. They’re coming from Twitter, Facebook, LinkedIn, blogs, Google+ and Google searches to visit specific content within the site….
I knew a defense lawyer whose online bio said that he had “spent more than a year of his life in trial.” But I also knew the facts: He had tried precisely one case in his life; it lasted more than a year; at the end of the year, the jury awarded more than the plaintiff demanded in closing argument.
Despite having spent “more than a year of his life in trial,” I’m not certain he was a proven trial lawyer.
Google the words “consummate trial lawyer” or “quintessential trial lawyer” or the like. (The actual bio may use a synonym to those superlatives; I’m concealing my victim here.) One bio will pop up from a guy who has, in fact, tried a few cases. But he lost them all. He hasn’t secured a defense verdict at a jury trial since the early 1980′s. (He did manage to reverse on appeal several of his trial-level defeats, but I’m not sure that’s too comforting to someone who’s looking to retain trial counsel.)
These examples, of course, come from the guys who are being honest: The words contained in their bios are technically true. I’m not even talking about the folks who brazenly lie.
Given the skepticism that puffery breeds, how can you write an online bio that actually persuades a reader?
* The Magic Circle isn’t very magical across the pond in New York City. Four out of five firms from the U.K. — Allen & Overy, Clifford Chance, Freshfields Bruckhaus Deringer, and Linklaters — have yet to pull rabbits out of their hats in the Big Apple. [Am Law Daily]
* Dewey know how much this failed firm’s old domain name sold for at auction? At the conclusion of the sale, it ended up going for $210,689, which was just a shade over the initial asking price of $200,000. Someone just got ripped off. [Law360 (sub. req.)]
* The judge on this case against Skadden Arps isn’t sure that document review should count as anything other than practicing law, “even if it’s not the most glamorous.” Ahh, the luxurious life of a contract attorney. [Am Law Daily]
* Professor Raymond Ku has filed an amended complaint against Case Western Law Dean Larry Mitchell, and now the allegations are even juicier, including a possible ménage à trois. [Cleveland Plain Dealer]
* The number of people who took the LSAT in October has dropped for the fourth year in a row, this time by 11 percent. “This is a big deal” for law professors interested in keeping their jobs. [National Law Journal]
“My company has been retained by Dewey & LeBoeuf to sell their domain name (dl.com). I thought Above the Law might be interested in the opportunity since (1) dl.com is a pretty great domain name for a blog and (2) Above the Law might find the prospect of purchasing Dewey & Leboeuf’s domain name amusing. You can find out more about the auction at HilcoDomains.com. The Bid Deadline is October 31st. If you would like to learn more about the auction let me know.”
This definitely piqued my interest, since (1) my initials are “DL,” and (2) domain names can be quite revealing. Back in 2007, the purchase of the DeweyLeBoeuf.com domain name by Michael Groll, at the time a partner at LeBoeuf Lamb, helped us uncover the news of the (ultimately ill-fated) merger of Dewey Ballantine and LeBoeuf Lamb. In the end, presumably because few people can spell “LeBoeuf” correctly, the post-merger firm used the DL.com domain name for its website.
So how much would it cost you to buy a piece of Biglaw history? Or, for people like me with the initials “DL,” a potentially useful domain name for a personal website?
We all know by now just how many atrocious lawyer websites there are out there. Whenever I see a tip show up in my inbox about legal advertising, I prepare myself for yet another round of “What Were They Thinking?” But every once in a rare while, someone comes along who has mastered the advertising game. It takes a special talent to know what is just the right amount of crazy to be awesome.
It occurs to me that before today I never stopped to ask myself the important question, “What might Shaft’s website look like if he were a lawyer?” Which is unfortunate, because now I know the answer. And it is good.
So who is the man that would risk his neck for his brother man? Carl B. Grant. Right on.
Kids, it’s time to turn up your speakers, sit back, and enjoy the greatness that is Carl B. Grant, if you can handle it.
I’ll take landmasses that are not countries for $200, Alex.
We make a little fun of DLA Piper around these parts because the large, global law firm seemingly has offices in every city on Earth. Maybe we shouldn’t be so snarky though. You’ll thank the stars when DLA Panem is there to help you with your complex cross-border transactions between District 12 and District 2.
Seriously, they have offices everywhere.
You’d think that by this point the people who run the part of the DLA Piper website that posts all of these offices would easily win the geography wedge in Trivial Pursuit. But a tipster recently glanced at the DLA website and noted that for all its global reach, the firm seems to have a blind spot when it comes to the African continent.
Oh, they have offices in Africa, it’s just not entirely clear the firm knows where they are….
But not all personal injury firms are created equal. For the Law Firm of Gary, Williams, Lewis, and Watson, P.I., “low-budget” is a concept that just doesn’t exist. To the contrary, the firm wants to make it clear just how baller the life of a private injury attorney can be.
Dubbing himself “The Giant Killer,” the firm’s larger-than-life head partner, Willie E. Gary, never misses an opportunity to make his wealth and success known. Touting hundred-million-dollar verdicts and rubbing elbows with celebrities, Gary is on a one-man mission to prove that chasing ambulances is much easier when you’re driving a Bentley….
Have you tried visiting the website of your favorite major law firm today and encountered something like this? Here’s a screenshot for Davis Polk (but you’ll see something similar for Cravath, Jones Day, White & Case, and many other top firms that tipsters emailed us about today):
When lawyers form a new firm, one of their first, most important projects is usually designing their website. This makes sense because the website is often the first thing that a prospective client or referral source will see. Its importance cannot be overstated.
The process of designing a website (or printed marketing material) is considerably different for a new enterprise than it is for an established one. For an established firm, the process involves trying to portray to the outside world the essence of what the firm is and emphasize what distinguishes it from its competition.
For a new firm, however, the process is very different because you must first conceptualize what you want to be before you decide how you want to present yourself to the outside world. In this way, the website of a new firm is more aspirational than it is descriptive. For example, when a new firm proclaims that it handles practice areas A, B, and C, it often means that it intends to handle those practice areas.
This dynamic plays itself out in virtually everything a new business does. When it chooses a logo, or color scheme, or even its name, it engages in a process of self-conceptualization, imagining what it wants to be. I think that’s one reason why new businesses spend so much time, and so enjoy, focusing on relatively simple things like deciding on a logo. It’s fun to imagine your potential….
As we reported yesterday, the comely young Reema Bajaj, a 26-year-old Illinois solo practitioner charged with prostitution, has pleaded guilty to a single misdemeanor prostitution count. I previously expressed my favorable opinions of Bajaj and my belief in her innocence (despite the existence of nude pictures of her floating around the internet). Alas, it seems that my confidence may have been misplaced.
As a matter of legal ethics and attorney discipline, what will happen to Bajaj’s law license in the wake of her conviction for prostitution? As a matter of human interest, how did a promising young lawyer wind up in such a compromising situation?
We have some answers. A law professor who teaches ethics addresses the first question, and a friend of Reema speaks to the second….
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
It’s that time of year again when JDs are starting to apply for 2L summer jobs and 2L summers are deciding which practice area to focus on.
For those JDs with an interest in potentially lateraling to or transferring to Asia in the future, please feel free to reach out to Kinney for advice on firm choices, interviewing and practice choices, relating to future marketability in Asia, or for a general discussion on your particular Asia markets of interest. This is of course a free of cost service for those who some years in the future may be our future industry contacts or perhaps even clients.
For some years now Kinney’s Asia head, Evan Jowers, has been formally advising Harvard Law students with such questions, as the Asia expert in Harvard Law’s “Ask The Experts Market Program” each summer and fall, with podcasts and scheduled phone calls. This has been an enjoyable and productive experience for all involved.
If you are considering a virtual law practice, you know that many of today’s solo firms started that way. But why are established, multi-attorney law firms going virtual?
Many small firms are successfully moving part—or even all—of their practice to a virtual setting. This even includes multi-jurisdictional practice spanning several states and practice areas, although solo and small partnerships are still the largest adopters of virtual law.
Can you do the same? The new article Mobile in Practice, Virtual by Design from author Jared Correia, Esq., explores how mobile technology bring real-life benefits to a small law firm. Read this new article—the next in Thomson Reuters’ Independent Thinking series for small firms—to explore how a mobile practice:
Reduces malpractice risk
Enables you to gather the best attorneys to fit the firm, regardless of each person’s geographic location
Leverages mobile devices and cloud technology to enable on-the-spot client and prospect communication
Transitioning in-house is something many (if not most) firm lawyers find themselves considering at some point. For many, it’s the first step in their career that isn’t simply a function of picking the best option available based on a ranking system.
Unknown territory feels high-risk, and can have the effect of steering many of us towards the well-greased channels into large, established companies.
For those who may be open to something more entrepreneurial, there is far less information available. No recruiter is calling every week with offers and details.
In sponsorship with Betterment, ATL and David Lat will moderate a panel about life in-house and we’ll hear from GCs at Birchbox, Gawker Media, Squarespace, Bonobos, and Betterment. Drinks, snacks, networking, and a great time guaranteed. Invite your colleagues, but RSVP fast, as space is limited.