Lawyer Advertising
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Cars, Lawyer Advertising, Small Law Firms, Solo Practitioners, Weirdness
Captain Lawyer to the Rescue
Parents wield an unbelievable amount of power in the naming of their children. And as we all know, with great power comes great responsibility. Bizarre names can ensure that your child sits alone and friendless in the cafeteria for the better part of his formative years. Great names can spur children on to greatness. Naming […] -
Drugs, Lawyer Advertising, Marijuana
Minnesota Takes the High Road to Mentoring
I was never a huge fan of firm mentoring programs. In the days after firms started cracking down on using mentoring funds for hookers and blow, mentoring became distinctly less exciting. For the male associates, it seemed to revolve around mass quantities of red meat and booze. For the female associates, it was a lot […] - Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so… -
Immigration, Law Firm Names, Lawyer Advertising, Small Law Firms
Size Matters: Mr. Small
Sometimes, the name chosen by your parents guarantees that you will be a success. The luckiest of all, for our purposes at least, are those chosen few with the last name Small. First, you are guaranteed to come up on a Google search for "small law firm." Second, your name says it all. How much clearer can you get than Mr. Small's Small Firm? And you can have fun with marketing, too....
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Continuing Legal Education / CLE, English Grammar and Usage, Lawyer Advertising, Pro Bono, Romance and Dating, Small Law Firms
Size Matters: Announcements and RFPs
With the departure of Jay Shepherd, small firm columnist Valerie Katz is now (at least temporarily) filling the role of small firm chica (Val) and small firm expert (Jay). Let me tell you, it is exhausting. So, she am going to do what any smart, small-firm partner would do in this situation, and she am going to delegate. And, by delegate, she means push the work off on you. She have a few new features that she would like to unveil (and she swears, it will be better than the new Facebook)... -
Biglaw, Lawyer Advertising
MoFo Launches New, Somewhat Less Crazy Website
About a year and a half ago, Morrison & Foerster unveiled an insane edgy new website, openly embracing its MoFo moniker and a new “What the MoFo?” theme. At the time, we walked you through the minefield of interactive design elements that the site offered. Now, after what I can only guess has been a […] -
Craigslist, Lawyer Advertising, Partner Issues, Solo Practitioners
Partners for Sale on Craigslist
It’s no secret that the legal market is still in the tank. Unemployed associates have grown accustomed to scrounging the Internet for any and all job openings that might materialize - even sketchy postings offering $35,000 salaries to sharp dressers. Just how bad has the economy gotten? Bad enough that Craigslist isn’t just for associates anymore.... -
Fabulosity, Facebook, Lawyer Advertising, Parties, Small Law Firms, Social Networking Websites, Solo Practitioners
There's No Such Thing as Bad Publicity When You've Got Swag
Most attorneys take themselves way too seriously. As a result, we see some pretty ridiculous attorney advertising that ends up being unintentionally funny. And while we’re happy to poke gentle fun at these websites and ads, our commentary isn’t always well received. Because another thing that lawyers aren’t known for is the ability to accept criticism. Knoxville attorney Stephen A. Burroughs is an exception to these rules.... -
DUI / DWI, Family Law, Lawyer Advertising, Small Law Firms, Solo Practitioners
Always Hire the Lawyer Who Can Break the Most Bricks
Every time we do a post about a crazy attorney website, our readers send in even more tips about the seemingly endless supply of wacky websites that are out there (which we appreciate, so keep 'em comin'). Rarely, however, do we get a tipster begging us to place a fellow attorney in Above the Law’s crosshairs. Until now: "Can you please, please profile this guy, Mark Davis from Toledo, Ohio?" Well, since you asked so nicely.... - Sponsored
This AI-Powered Document Tool Will Meet You Where You Are
Lexis Create provides simple access to internal and external knowledge — directly within Microsoft Word. -
Bad Ideas, Lawyer Advertising
How Many Lawyers Does It Take to Change a Light Bulb?
Ah, the good old "how many lawyers does it take to change a light bulb" joke. It's pretty stupid, but all of its variants never seem to get old. Well, thanks to a mid-size firm in Minnesota, we now know that it takes exactly five lawyers to change a light bulb.... -
Biglaw, In-House Counsel, Lawyer Advertising
Inside Straight: Speaking Up
When should you speak up, and why? Our in-house columnist, Mark Herrmann, has some advice to share with you, because a single voice raised can spare companies both unnecessary expense and unneeded embarrassment.... -
Lawyer Advertising, Litigators, Litigatrix, Small Law Firms, Trials
Size Matters: Fancy Nancy Has A Message For You
Are you thinking about taking some branding advice from Fancy Nancy? Maybe you shouldn't. Small firm columnist Valerie Katz advises that you go call yourself a 'trial lawyer' as opposed to a 'litigator'.... -
Baseball, Biglaw, Lawyer Advertising, Small Law Firms
Small Firms, Big Lawyers: Marketing Like a Law Firm Would
If you're working on ways to better market your law firm, small firm columnist Jay Shepherd thinks that you should strive to be more like Apple than Toshiba. Read on to find out why.... -
Biglaw, Law Firm Names, Lawyer Advertising
Paul Hastings To Become... Paul Hastings. But Now It's 'Official.'
Paul Hastings is now... Paul Hastings! A look at one law firm's name change and marketing makeover.
Sponsored
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How Generative AI Will Improve Legal Service Delivery
Learn how emerging tools will likely change and enhance the work of lawyers for years to come in this new report.
Sponsored
Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
How to best leverage generative AI as an early adopter with ethical use.
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…
Sponsored
Sponsored
This AI-Powered Document Tool Will Meet You Where You Are
Lexis Create provides simple access to internal and external knowledge — directly within Microsoft Word.
Sponsored
Profit Powerhouse: Elevating Law Firm Financial Performance
In this CLE-eligible webinar on April 10th, we’ll explore the most common accounting pitfalls and how to avoid them for your firm.
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Advertising, Lawyer Advertising, Weirdness
Adventures in Lawyer Advertising: Golden Showers Bring Big Dollars
We always appreciate when our readers send us tips about the seemingly endless supply of crazy lawyer websites and advertisements that are floating around in cyberspace. Just when we thought we’d seen it all, someone out there goes and raises the bar of craziness. When we received a tip pointing us to the website of […] -
Advertising, Free Speech, Google / Search Engines, Lawyer Advertising, Small Law Firms
Size Matters: An Important Victory For Small-Firm Advertising
Law firm advertising is expensive and certain methods may be cost-prohibitive for small firms. For instance, a small firm may not be able to afford a television or print campaign. Enter online marketing including, among other things, Google AdWords and sponsored links. In 2009, a law firm filed a lawsuit in Wisconsin state court challenging […] -
Advertising, Lawyer Advertising, Small Law Firms, Television
Size Matters: Television Advertising -- Is It Worth It?
The other day, I was watching television and I saw several commercials advertising divorce firms and personal injury firms. One ad featured a scene of nursing home neglect, followed by dramatic music and terms like “BEDSORES,” flashed across the screen in all-caps. Another ad featured William Shatner asking me if I needed legal help. Two […] -
Advertising, Bad Ideas, Lawyer Advertising, Romance and Dating
Can't Get Hired? Tell Them Who You've Dated!
We all know that the legal market is dismal these days. People will go to almost any lengths to land jobs. A perfect résumé touting your strongest attributes is key. Most lawyers implicitly understand that this means legal attributes – you know, things that portray a sense of professional competence. But every now and then […] -
Boutique Law Firms, Law Firm Names, Lawyer Advertising, Small Law Firms
Size Matters: What’s In A Name?
Before this column launched, I spent several moments stewing over possible pseudonyms. After all, branding is everything. So, I wanted to come up with a name that said to my audience that I was a small-firm expert and a super-cool chick. Naturally, I picked the name that is synonymous with post-menopausal Jewish bubbies. Perhaps I […] -
Lawyer Advertising, Small Law Firms
Size Matters: Le Law Firm, LLP
A few weeks ago, I was riding in a cab on the way to the airport. Right off the highway was a large sign for Le Massage Plac (the light for the “e” had died). I insisted that the cab driver make a pit stop. I needed to get le massage from Le Massage Plac[e], […] -
Boutique Law Firms, Lawyer Advertising, Pictures, Small Law Firms
Size Matters: Anatomy Of A Small-Firm Website
Ed. note: This is the latest installment of Size Matters, one of Above the Law’s new columns for small-firm lawyers. They say that to be competitive in today’s market, branding is key. To do that, one needs a snappy marketing campaign. I mean, think about the marketing genius behind the Shake Weight, or that truly […]