Lawyer Advertising

If you’re looking for an attorney to smite your enemies with the power of Thor, we have your man.

One lawyer vows to “pound money out of big insurance companies” on your behalf, and he’s willing to provide a visual demonstration. In a new television commercial, Georgia attorney Jamie Casino takes a hammer to those insurance companies threatening to deny plaintiffs their just compensation for everything from car accidents to dog bites.

And he dresses like a badass while doing it, too…

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The kind of person who makes the rules about lawyer advertising through text messages.

When I find myself pontificating on lawyer propriety, you know things are bad. But a new ruling from the Ohio Supreme Court leaves me with no choice. Ohio has decided that it’s okay for lawyers to text message accident victims to advertise their services.

Can you imagine sitting in a hospital, recovering from injuries, and then getting a text message from an unknown number: “R U OK? I can get U $$$. I sue ppl 4 U!”

We live in a world where the Ohio Supreme Court said that such solicitations are “helpful.” In other news, we live in a world where old judges who don’t know what the f**k they’re talking about get to make the rules about technology they don’t understand….

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Keith Lee

Ed. note: Please welcome Keith Lee of Associate’s Mind, one of our new columnists covering the world of small law firms.

If you are a new lawyer in a small firm, you need to be prepared to have fear as a companion at times. Fear of missing deadlines, screwing up a discovery response, pissing off a partner. Fear of not having enough clients, being unable to make payroll, disappointing your family. From substantive case matters to interpersonal relationships, a dozen different challenges arise daily in a small firm that can cause stress, anxiety, and fear.

If you’re not careful, it can be crippling. Everyone is going to be afraid at times. Whether it is fear of a cranky old judge or looking like an idiot in front of your clients. What matters is how you deal with that fear.

Fear can also be fuel. Fear can motivate you to research an issue to exhaustion in order to ensure that you are absolutely correct in your position. Fear can cause you to to beat the streets, get in front of people, and land new clients. Fear encourages hard work, due diligence, and skill development.

Perhaps most importantly for new lawyers, fear should beget caution. As a new lawyer, you need to know what you don’t know. That some clients are too much for you to handle, no matter how much you try to research and learn about the issues. Experience matters. As a new lawyer, you don’t have it. And fear can help you check yourself and reflect on whether or not you are prepared to handle certain matters. But whether it be through hubris or ignorance, young lawyers continue to bite off more than they can chew….

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Over the holiday weekend, there’s been a lot of activity surrounding the racist law firm advertisement we wrote about on Wednesday. First, the firm’s Facebook page declared that the firm was the victim of hacking and that they absolutely did not sanction the ad for their firm posted on YouTube.

Then the head of the production company who posted the ad — and who employs the stereotypical character in multiple ads — wrote a missive swearing that it was hired by the firm and that they provided the script. The production company is also butthurt that Above the Law labeled the ad racist, even though the YouTube post openly trolls viewers to lighten up about its content. I wonder why they’d expect people to be up in arms over their content. Certainly not because they expect people to think it’s racist.

Now the law firm has sent us a direct statement, and this whole tale is super-crazy…

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We recently asked readers to submit possible captions for this example of innovative lawyer advertising:

Over the holiday weekend, you voted on the finalists, and now it’s time to announce the winner of our contest….

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What the hell is this?

Well, I’ll tell you what it purports to be. It purports to be an advertisement for a personal injury law firm. Therefore, you’d expect it to have a bunch of testimonials from downtrodden people whose suffering is slightly eased by the BIG CASH AWARD that the law firm helped them secure. Then we’d see a pair of attorneys sitting on a desk in front of a bunch of law reporters swearing that they “will fight for you” with all the inflection and passion that Stephen Hawking would give that line read. It’s a pretty simple formula. The ads are always terrible, but they’re safe. And if you’re going to take a risk, try to make an awesome ad like this one.

Or you could just hurl racist imagery at us with the production values of a public access program….

(Please note the UPDATES added below.)

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Last week, we asked readers to submit possible captions for this lovely piece of lawyer advertising:

Let’s have a look at what our readers came up with, and vote on the finalists…

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The legal market is still pretty rough out there these days, so if you’re daring enough to start your own law firm, you need to do something to differentiate yourself from the competition. Maybe you’re big on having a social media presence. Maybe you’re offering Groupons in exchange for your legal services. Maybe you’re driving around in your very own law mobile.

Or maybe you’re wearing high heels and tight skirts on a highway billboard…

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One lawyer had pictures of his staff with skirts too short. He kindly removed them when we asked.

Kathy Bible, advertising counsel for the Florida Bar, in comments made about the Sunshine State’s crackdown on lawyer advertising via social media platforms, including “inappropriate” Facebook photos.

Last week, we asked readers to submit possible captions for this photo:

On Thursday, you voted on the finalists, and now it’s time to announce the winner of our caption contest…

double red triangle arrows Continue reading “Caption Contest Winner: The Anatomy Of A Drinking Problem”

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