Well, I’ll tell you what it purports to be. It purports to be an advertisement for a personal injury law firm. Therefore, you’d expect it to have a bunch of testimonials from downtrodden people whose suffering is slightly eased by the BIG CASH AWARD that the law firm helped them secure. Then we’d see a pair of attorneys sitting on a desk in front of a bunch of law reporters swearing that they “will fight for you” with all the inflection and passion that Stephen Hawking would give that line read. It’s a pretty simple formula. The ads are always terrible, but they’re safe. And if you’re going to take a risk, try to make an awesome ad like this one.
Or you could just hurl racist imagery at us with the production values of a public access program….
The legal market is still pretty rough out there these days, so if you’re daring enough to start your own law firm, you need to do something to differentiate yourself from the competition. Maybe you’re big on having a social media presence. Maybe you’re offering Groupons in exchange for your legal services. Maybe you’re driving around in your very own law mobile.
Or maybe you’re wearing high heels and tight skirts on a highway billboard…
* After winning his first NFL game this weekend, it’s worth looking back at this profile of Chicago Bears coach Marc Trestman, who started his coaching career as a University of Miami law student. [Chicago Sun-Times]
* Here’s all of law school in one syllabus. The third year of law school may be useless, but this is probably too short for a decent legal education. [Postgrad Problems]
* The solution to the law school business model should include reaching out to provide basic legal instruction for those not seeking a J.D. But how does this jibe with the argument that the only way to understand the law is to spend three years in school? [Chronicle of Higher Education]
* In fairness to George Zimmerman, his wife was wearing a hoodie… [CNN]
* Director of National Intelligence James Clapper is looking for a new attorney for the office. It’s a pretty sweet government job because you don’t have to submit to a background check — they already know everything you have to hide. [Constitutional Daily]
* The tax collection system in D.C. is taking nominal shortfalls, charging the homeowners astronomical lawyer fees, and then foreclosing on their houses. Check out how much Aeon Financial tried to charge… [Washington Post]
* Australia banned an ad featuring young, naked women not because they were young and naked, but because they weren’t smiling. This makes sense, because if you’re going to be a hyper-sexualized prop in a campaign to hawk consumer products, you’d better be happy about it. [BuzzFeed]
* Caron Washington, D.C., a comprehensive addiction treatment center, will present the D.C. Bar’s Lawyer Assistance Program with the Caron Employee Assistance Excellence Award at the Caron Recovery for Life Gala on October 8th, 2013 at the National Museum of Women in the Arts. The Lawyer Assistance Program is a free, voluntary, and confidential program for lawyers, law students, and judges who are suffering from addiction, depression, anxiety, or stress. You can purchase tickets or make a contribution at the link. [Caron]
* On October 17-18, IT-Lex is hosting a conference covering the intersection of law and technology. Attendees include the Chief Privacy Officer of the Federal Trade Commission, a Special Agent from the FBI’s Cyber Intrusion Squad, Judge John M. Facciola, the Honorable Nan R. Nolan, and Ken Withers. And the event is in Orlando so you can double up with a trip to Disneyworld over the weekend! Sign up at the link. [IT-Lex]
Ed. note: The Asia Chronicles column is authored by Kinney Recruiting. Kinney has made more placements of U.S. associates, counsels and partners in Asia than any other recruiting firm in each of the past seven years. You can reach them by email: firstname.lastname@example.org.
Things have changed recently in Korea – a few of our US and UK client firms are looking, very selectively, for a lateral US associate hire. Until just recently, there was not much hiring like this going on in Korea, since US and UK firms started opening offices there. We have already placed two US associates in Korea in the past month at top firms. Most of the hiring partners we work with in Korea do not actively work with other recruiters.
If you are a Korean fluent US associate in London, New York or another major US market, 2nd to 6th year, at a top 20 firm, with cap markets or M&A focus (or mix), or project finance background, and you are interested in lateraling to Korea to a top US or UK firm, please feel free to reach out to us at email@example.com or firstname.lastname@example.org. Our head of Asia, Evan Jowers, was just in Korea recently, and Evan and Robert Kinney will be in Korea in a few weeks. We are in the process of helping several firms open new offices in Korea (a number of which are interviewing our partner level candidates) and also helping existing offices there fill openings.
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