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Congratulations to the Winner of LexisNexis’s Small Law Firm Marketing Makeover!

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Above the Law’s coverage of small law firms is about to ramp up. We will soon be announcing our two new writers on the small firm beat.

(If you responded to our open call for new columnists, we thank you for your interest. We received a slew of excellent applications, which made the selection process very difficult.)

Also on the topic of small firms, I recently had the pleasure of judging the LexisNexis Ultimate Law Firm Marketing Makeover contest, open to solo practitioners and small law firms across the country. I was joined on the judging panel by legal marketing guru Larry Bodine; Carolyn Elefant, of MyShingle.com; and David Palmieri and Carol Eversen, both vice presidents at LexisNexis.

So who won the grand prize — a suite of LexisNexis law firm marketing services, valued at $50,000?

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50,000 Reasons to Consider Revamping Your Small Firm Website

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To borrow a line from Sharon Nichols, I judge you when you have a poor website.

Like it or not, we live in a superficial world where your website is judged on a daily basis — and not just by me. Friends, colleagues, potential employees and most importantly potentially paying clients are all looking at you — watching, judging.

Of course, there’s the old adage that one shouldn’t judge a book by its cover, but do you know why that’s an old adage? Because we all judge books by their cover, and by “book” I mean “your law firm.” But fear not, you of the static, monochromatic firm website that still lists now-departed associates. Your salvation lies in the hands of your beloved managing editor, David Lat — at least partially….

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LexisNexis Launches New Platform for Solos

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Over the next year, LexisNexis is rolling out a completely redesigned research platform, and guess who they’re starting with? From the press release that came out Tuesday:

LexisNexis… today announced the launch of Lexis® Advance for Solos – the first in a series of releases of new Lexis® Advance online legal research tools. Created through close collaboration with solo practice lawyers to meet their unique requirements, Lexis Advance for Solos is the first online legal research solution built specifically for solo attorneys…

That’s right. They’re starting with solos. Maybe we don’t need to worry so much about advancing the small firm agenda after all? Perhaps, but I suspect that the real answer is that solos represent the market where Lexis has the most to gain.

But, let’s not quibble over why it’s here. It’s here, and I got a sneak preview of the new product Monday morning. Said “peek” was actually a LexisNexis-led tour via Microsoft’s Live Meeting, so read this with the caveat that I didn’t have a chance to truly kick the tires.

Dubbed Lexis® Advance for Solos, the product went live for purchase on Monday, October 4, and is available only for one and two lawyer outfits. Future segments of the new Lexis Advance platform, including those specifically for Biglaw and even for paralegals, will roll out over the course of the next year, but who cares? Solos have the floor!

My thoughts on the new product, sample screen shots, and pricing, after the break…

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