Life coach

In the world of sports, the figure of coach has taken on near-mythological status. Some coaches — such as the late Joe Paterno, before his fall from grace — are treated like gods, due to their legendary leadership and inspiration abilities.

What about in the world of Biglaw? Well, it’s catching on there too. An increasing number of law firms are making career coaches, including on-site coaches, available to their attorneys.

What’s behind this trend? And is it one worth celebrating? We share some survey results, as well as comments from a former associate who worked with a career coach….

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Karen Shapiro is a lawyer turned “life coach.” From what I understand, a “life coach” is essentially a therapist who helps you see happiness attainment like a basket that needs to be dunked on. Being called coach may or may not allow them to slap you on the ass when you get a promotion or settle into a healthy long-term relationship.

Shapiro, a Boston University School of Law grad, recently penned a column for the Legal Intelligencer on the game plan for success in the legal playing field. Apparently, you all need to be carefully crafting your personal brands.

If your brand is “cog in the machine,” you have some work to do…

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