Out west, we’re in the middle of a gold rush. Programmers, marketers, and young business school grads are flocking to the Bay Area all with big dreams of striking start-up gold.
If you wander down Market Street, you’ll hear people mumbling a mantra: “Internet business. Internet business. Internet business.” Or perhaps, “Please let Google buy me. Please let Google buy me.”
Lawyers don’t usually play too much into this equation, except for the unfortunate in-house counsel tasked with explaining to a start-up’s management why playing beer pong in the conference room during work hours may be an unwise decision.
Or are attorneys much more relevant here than the layman might realize? Yesterday, the New York Times profiled a storied Biglaw firm that’s playing quite a part in the current techbubble boom. It’s not this firm’s first time at the rodeo, but other firms smell dollars in the air, too, and there’s a battle brewing over who will represent the next Google, Facebook, what have you.
* Some say we need judges, not doormats, but I say we need our doormats to be more judgmental. [The Atlantic]
* I wonder if the voters will like how Romney surrogate Donald Trump is now threatening beauty pageant contestants. [Dealbreaker]
* Sure, the headline seems crazy: “mother arrested for cheering too loudly at high school graduation.” But honestly, some parents need to shut the hell up. There are lots of kids graduating. Your child can figure out that you are proud of her achievement without you ruining the experience for everybody. [MSNBC]
* This article on ten things law schools won’t tell you should be titled, “100 things Above the Law has told you over and over again but you won’t listen to because you refuse to learn.” Though, in fairness, that is a bit long for a title. [Smart Money]
* D-Day. You know, the reason why the Queen’s Diamond Jubilee wasn’t celebrated as a government in exile. [What About Clients?]
Today is the first day of spring. The morning news shows were focused on all the many ways we should shed our winter selves and prepare for spring. The most common story was, of course, spring cleaning. And, as ForbesWoman reminded us, this applies equally to your résumé as it does your closet. As Krista Canfield, a senior manager of corporate communications at LinkedIn, explained, “[w]hether you’re on the job-hunt or not, Spring is an excellent time to evaluate your long- and short-term goals and make sure they’re reflected in your career profiles.”
The comparison between “spring cleaning” your home and your résumé is even more apt for one reason: both activities suck. Indeed, when I ask my unhappy lawyer friends why they do not look for new jobs, they all complain that updating their résumés is too painful and difficult a task. Yet, thanks to five easy tips I picked up from headhunters, career coaches, and law school career advisers (um, yeah, I have been on the job search before), the process need not be so unpleasant….
Sorry to disappoint the snake-oil salesmen, but in this small post I will buck the trend, and debunk the fallacy of non-practicing lawyers who write books about social media for lawyers. Here, today my friends, I will tell you everything you need to know about the complicated and scary topic of: how to talk to people on the internet like a normal person.
If you think Facebook is code for “high school,” you’re correct. But if you live in the same town you went to high school, why not connect with your loser friends who have some mid-level job? They need lawyers. Yes, as part of reconnecting with your past you’ll experience the joy of seeing that girl you wanted to date has moved to some small crap town and married Jim, who’s prematurely bald but “an awesome husband,” but so what?
Do not post every single picture you take of your kids, dogs, in-laws with your kids, kids with your dogs, the 189 pictures of your vacation, or “fake” complain about the first class service on some airline. You’re practicing law, not creating a family scrapbook.
Do not have a Facebook fan page for your law firm. No one should ever be a fan of a law firm. You are not a “rock star” and even if you were, rock stars do not ask people to be their fans. It just happens with good music. Asking people to be your “fan” may also violate your state bar ethics rules, if that kind of nuisance interests you — you know, ethics rules….
Last week, I received an email from a recent graduate who is in the midst of a small firm job search. She is having trouble focusing her search because there are so many small law firms and so few resources (or so she thought) about how to find all the various firms. She wrote:
Every lawyer I speak to, whether a friend, in an interview, or informational interview, has an inconsistent network. The one small firm lawyer I know has referred me to solo practitioners and Biglaw attorneys, but not other small firms. Career services offices mainly work with big firms, not too many small firms. There are few small firm positions posted on job boards, but I know that most small firms fill open positions by word of mouth.
She asked me where to look to find and network with attorneys at the many small firms in her city. She signed it “Seeking Small Firm.” I decided that her nom de plume was so awesome, I had to help.
I have become obsessed with LinkedIn lately (and not just because of their recent IPO). I am trying to become one of those people with the 500+ connections. So I troll the website for potential contacts on an hourly basis.
Yesterday, I found a few guys with whom I had gone to law school. These guys bypassed Biglaw and went straight to IP boutiques. Five years after graduating law school, these guys were all partners. Seeing this, I confirmed a theory I have long held: the road to success in a small firm is vastly different than that in Biglaw.
I do not mean to say that the path to success is easier in a small firm, despite the shorter path to partner for my classmates (which is not true for all small firms). In fact, in some ways becoming a successful small-firm associate may be more difficult than in Biglaw. So, how do you excel at a small firm? I asked some small-firm superstars to share their tips….
Most small law firms are staying away from social media when it comes to marketing, according to a new report from Chicago-based Total Attorneys. The report, which you can see here (a short 6-page PDF), had a section about which marketing methods solos and small firms found most effective. The leading methods were:
online directories (17.7%);
word of mouth — which isn’t really a method, but more of a thing that happens (15.5%);
group-advertising ventures (whatever the hell that is) (13.3%); and
Yellow Pages (8.9%).
The takeaway for me from that list is that small-firm lawyers don’t know what they’re doing when it comes to marketing. “Word of mouth” means sit back and hope someone tells someone else to hire me, “group-advertising ventures” sounds like some sort of mail-order scam, and I didn’t know they still printed Yellow Pages. When my daughter asked me what Yellow Pages were, I told her that they were what little kids used to sit on to reach the table. (Sorry, Yellow Pages advertisers. Oh, wait. You’re not reading this because you’re offline.)
But the more-interesting fact to come out of this report is that two-thirds of respondents don’t do social-media marketing at all.…
Watch to find out what some of our subscribers received in their May box!
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We currently have a number of active openings for associate roles at US and UK firms in HK / China, Singapore and two new in-house openings. As always, please feel free to reach out to us at firstname.lastname@example.org in order to get details of current openings in Asia, as well as to discuss the Asia markets in general and what we expect for openings later this year. Our Evan Jowers and Robert Kinney will be in Beijing the week of March 25 and Evan Jowers will be in Hong Kong the week of April 1, if you would like to meet them in person.
The US associate openings we have in law firms are in the usual areas of M&A, cap markets, FCPA / white collar litigation, finance, and project finance. The most urgent of our top tier (top 15 US or magic circle) law firm openings in Asia (among many other firm openings that we have in Asia) are as follows:
• 2nd to 5th year mandarin fluent M&A associates needed in Beijing and Hong Kong at several firms;
• Korean fluent 2nd to 4th year cap markets associate needed in Hong Kong;
• 2nd to 5th year Japanese fluent M&A associates needed in Tokyo;
• 4th to 6th year mandarin fluent cap markets associate needed in Hong Kong;
• 2nd to 4th year M&A / cap markets mix associate needed in Singapore.
The last time I flapped my wings your way, I tried to make at least enough noise about your mobile phone to make you more than a little bit uncomfortable. I hope I did. If enough of us become anxious enough about the known and unknown unknowns and knowns in our mobile phones, then we can start making wise decisions about how to manage that information and its resultant investigations.
Today, I’d like to put a finer point on the last installment’s topic by asking a question that seemed to catch most attendees off-guard at a conference panel that I moderated last week: is there discoverable personal information in a mobile app? Our panelists’ answer was a uniform “yes” with one stating that, if he had to choose only one type of data that he could discover from a mobile phone, he’d choose app data. Why? Because there’s simply so much of it and because almost all of it is objective – not just user-created like an email – but machine-tracked like GPS, usage duration, log in and log out times, browsed web addresses, browsed actual addresses. Also, most of us seem to have the idea that data doesn’t actually “stick” to our mobile devices the way it “sticks” to our hard drives. Maybe there’s a disconnect based on the fact that our phones are mobile so we assume the data is mobile to?
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