We all know that the legal market is dismal these days. People will go to almost any lengths to land jobs. A perfect résumé touting your strongest attributes is key. Most lawyers implicitly understand that this means legal attributes – you know, things that portray a sense of professional competence. But every now and then we come across a special someone who throws conventional wisdom out the window and provides us with a perfect example of what not to do.
Today’s special someone is David M. Anderson of Mahoney Anderson LLC in Eden Prairie, Minnesota. A perusal of the Mahoney Anderson website raises several questions – not the least of which are who the Mahoney in Mahoney Anderson is, where Mr. Anderson went to law school, and what Mr. Anderson might have done in his legal career prior to working for his current mysteriously-named firm.
Thankfully, we have David Anderson’s marketing ad (gavel bang: An Associate’s Mind). It is a gem. It might not answer any of these questions, or, quite frankly, tell you anything that might make you want to hire Mr. Anderson. But it is certainly the
worst most unique approach to attorney advertising I have seen in quite some time….