Businesses spend a surprising amount of time and effort protecting their brand and intellectual property from cybersquatters. It often takes the threat of litigation or creative domain name registry to prevent random people from registering websites like Pepsisux.com.
So, it’s kind of funny that the Internet Corporation for Assigned Names and Numbers (ICANN) is in the process of introducing a new top-level domain — .XXX — built specifically for porn websites. In doing so, it may have created a cybersquatter’s dream come true.
Eighty thousand .XXX domain names have been registered in the past few months. A new lawsuit shows that some companies are registering even though they really don’t want to. Let’s find out why….