Mark Herrmann

When I moved last year from Chicago to London, my morning workout changed along with my postal code: Instead of lifting weights and jogging on alternate days, I now jog every morning, plodding through my lap around Regent’s Park. Either the new exercise regime or my appetite for British food has affected me: Although I hadn’t realized it, I’ve lost a fair amount of weight this past year. (I started at only 5’10” and maybe 175 lbs; losing 20 pounds wasn’t necessarily a good thing.)

Here’s what I noticed when my wife and I recently visited Chicago: When you’re in your twenties and lose weight, your friends say, “Hey, Mark! You’re looking good!” When you’re in your fifties and lose weight, your friends whisper to your wife: “Pssst: Is Mark okay?”

Anyway, our son, Jeremy (you remember him), recently survived his medical school boards and visited us in London for a while. He joined me for a few of my morning jaunts. I sprinted; he jogged. We both went the same pace.

All of this prompted me to reflect on the differences between the States and the Kingdom. I’ve previously noted that the United States cleans the UK’s clock in a couple of areas, such as dryer and traffic-light technology. But the reverse is also true: The Kingdom beats the States in a couple of noteworthy ways….

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Nothing you can say or do can cause me to retain you.

That’s terribly disheartening for folks who believe that business development should work, but it’s awfully close to being true.

Why is there nothing you can say that will cause me to hire you?

Because long experience (and the rules of arithmetic) have taught me that the average lawyer is average. So about 68 percent of all lawyers are within one standard deviation from the mean, and about 95 percent are within two standard deviations. And that’s roughly the mark that I’m aiming for when I hire outside counsel: Good lawyers. Really good lawyers. Maybe two standard deviations from the mean.

This means that if I picked my outside counsel randomly, I’d be disappointed 19 times out of 20. I don’t like those odds, so I don’t pick outside counsel randomly.

And if I picked my outside counsel based on which outside lawyers told me that they personally think they’re great, I’d still be disappointed 19 times out of 20. I still don’t like those odds.

I don’t know if other inside counsel view things the same way I do. But, if they do, it makes business development awfully tricky. If there’s nothing you can say or do to cause me to hire you, what forms of business development might work?

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I recently heard the managing partner of a regional law firm say that alternative fee arrangements are like teenage sex: “More of it is being talked about than is actually being done, and the little that’s being done is being done poorly.”

My corporation now uses alternative fee agreements for a large percentage of its work. All of those arrangements have worked out acceptably, and one (which I’ll discuss after the jump) has played out spectacularly. The harder question is this: How does one convince tens of thousands of readers to click through the jump (and “continue reading”) a column about alternative fee arrangements (because clicks through the jump are, after all, the relevant metric to the Above the Law gang)?

I’ve got it! Gin up a riddle, and put the question before the jump and the punch line after. What reader could resist?

So — riddle me this:

What’s the similarity between discussions about alternative fee agreements and elephantine mating?

Both take place on a high level, involve much trumpeting, . . .

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Tomorrow, I’ll be going into a meeting with the folks from finance, and they’ll ask me: “How much are we going to pay in the Smith case, and in what quarter?”

[Note to accounting purists: We'll assume that we could reasonably win Smith, so liability is not probable.]

To be sure that I have the most informed opinion possible, I call outside counsel and cleverly ask: “How much are we going to pay in the Smith case, and in what quarter?”

And outside counsel starts the usual spiel:

“Life is full of surprises. The Lord works in mysterious ways. Litigation is like a black box; you never know what’s inside until you’ve opened it, and by then it’s unstoppable.”

“Yeah, yeah, yeah,” I say. “But how much are we going to pay in the Smith case, and in what quarter?”

“Well,” says outside counsel. . . .

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Here’s another story from real life (unless I’m making it up). The draft mediation statement starts with: “We sued them in Texas, and they sued us in Florida. Judges in both courts have now considered the issues.”

I write back, in my usual sensitive, caring way: “Any brief in the world could start with, ‘Somebody sued somebody'; that’s kind of the starting point for lawsuits. Because your opening sentence is entirely generic, it’s entirely unpersuasive. Please consider starting instead with: ‘BigCo hired three professional assassins to storm our world headquarters. During the assault, the assassins killed six of our employees, wounded four, and stole our trade secrets along the way.’ Having thus shown the mediator that we should win, we could then go on to note that we sued them in Texas, and they sued us in Florida, and judges in both courts have now considered the issues.”

Outside counsel writes back: “Perhaps you’d be right in some other case, but not in this one. We mediated this same case 18 months ago in front of the same mediator, so he already knows what our case is about. He doesn’t need any more of an introduction than my draft provides.”

What are the mistakes here? First, I’m the client. If I propose doing something idiotic, then stop me by any means necessary. But, in close calls, let me win; that’s called client service (and it’s what I did during the 25 years I spent in private practice). Second, this isn’t a close call. When I’m right and you’re wrong, let me win; that’s called intelligence. Third, and why I’ve set fingers to keyboard — you’ve made a mistake that I see repeatedly among lawyers: You think that people remember you . . . .

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Last week, despite a monsoon and the Stanley Cup playoffs, Above the Law hosted a well-attended cocktail reception in Chicago at the elegant Standard Club. The highlight of the evening was an Inside the Actor’s Studio-style question and answer session with our columnist Mark Herrmann, Vice President and Chief Litigation Counsel of Aon, the world’s largest insurance broker, and our assistant editor, Staci Zaretsky. Mark was a hilarious and insightful interview subject.

Here are the top five takeaways from Mark and Staci’s conversation:

1. If you like to work for four months on crafting a solution of Pythagorean elegance to a complex legal problem, then you should work at a law firm.

2. If you’re able to take five minutes and gin up a workable solution that will suffice 95% of the time, then you should work in-house.

3. There’s no such thing as a draft.

4. Work should fuel your life, not be your life.

5. The best part about working in-house is that your pulse rate never goes above 60; the worst part about working in-house is that your pulse rate never goes above 60.

Once again, thank you to Mark Herrmann for his insights, to our readers for joining us, and to our friends at AccessData for sponsoring an educational and enjoyable evening.

In 2013, we’ve held events in New York, D.C., Houston, San Francisco, and Chicago. If you’d be interested in sponsoring an ATL event in your city, email advertising@breakingmedia.com. Thanks.

Let’s assume for a moment that arithmetic is true.

This means that the average lawyer is average.

And average is actually pretty bad. (As one of my co-clerks said during the first week of a clerkship, reading a Ninth Circuit brief several decades ago: “This is great!”

“What? Is the brief good?”

“No! The brief is terrible. We are not gonna starve!”)

The average lawsuit thus pits Tweedledee against Tweedledum, and, sadly, they can’t both lose. After the verdict comes down, Tweedlewhoever boasts on his website of another great victory and yet more proof of his talent and expertise.

Twenty years later, what does that look like?

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We are pleased to invite you to an Above the Law cocktail reception in Chicago on Wednesday, June 12th. The reception will take place from 6:30 to 8:30 and will feature a conversation with Mark Herrmann. As many of you know, Mark is Vice President and Chief Litigation Counsel of Aon, the world’s largest insurance broker. He is also a former partner at Jones Day, the author of The Curmudgeon’s Guide to Practicing Law (affiliate link), and a weekly columnist here at Above the Law.

This event will be an opportunity for attendees to hear insightful commentary from Mark, meet Above the Law writers, connect with peers, and enjoy great drinks and hors d’oeuvres. The event is sponsored by our friends at Access Data. Please RSVP below.

Years ago, I knew a lawyer who thought that business entertainment worked. He was a plaintiffs’ personal injury lawyer: “I treat a doctor to a $50 lunch, and the next day he refers a case to me. I make one phone call and settle the case for $9,000, netting a $3,000 fee. And the doctor thinks we’re even! It’s unbelievable! I can’t eat enough lunches!”

Good for him. But does it work for anyone else?

I certainly treated clients to dinners and sporting events in my day, but none of those clients (or prospects) ever hired me in return for that entertainment. I didn’t expect them to, and I’d be terribly disappointed in them if they did. My having treated a guy to a dinner doesn’t make me the best lawyer to handle his case, and he’d be nuts to hire me because the caviar was beluga.

The reverse is also true. Lots of people want to meet me, buy me a meal, or take me to a cricket match (I’m now based in London, remember?) since I’ve gone in-house. A few of the folks who buy me lunch even follow up with e-mails expressing their unhappiness that I haven’t promptly retained them: “Was it something I said? Why haven’t I heard from you, other than the thank you note?”

It was nothing you said. But why should I possibly hire you simply because you bought me lunch?

I have my own theory about why firms create large “client entertainment” budgets . . .

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We are pleased to invite you to an Above the Law cocktail reception in Chicago on Wednesday, June 12th. The reception will take place from 6:30 to 8:30 and will feature a conversation with Mark Herrmann. As many of you know, Mark is Vice President and Chief Litigation Counsel of Aon, the world’s largest insurance broker. He is also a former partner at Jones Day, the author of The Curmudgeon’s Guide to Practicing Law (affiliate link), and a weekly columnist here at Above the Law.

This event will be an opportunity for attendees to hear insightful commentary from Mark, meet Above the Law writers, connect with peers, and enjoy great drinks and hors d’oeuvres. The event is sponsored by our friends at Access Data. Please RSVP below.

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