Marketing
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Biglaw, General Counsel, In-House Counsel, Partner Issues, Rankings
The Biglaw Firm With The Best Brand In The Business (2014)
A good brand can withstand even the bad taste that layoffs can leave in a client's mouth. How strong is your firm's brand? -
Biglaw, In-House Counsel, Lawyer Advertising, Partner Issues
Writing A Persuasive Online Bio
Given the skepticism that puffery breeds, how can you write an online bio that actually persuades a reader? - Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms. -
Lawyer Advertising, Social Media, Social Networking Websites, Technology
A Curated Version Of Yourself
Why do lawyers fall prey to whatever is the latest and greatest in the online world?
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Biglaw, Blogging, Books, In-House Counsel, Media and Journalism, Partner Issues
'Young Men Are Easily Deceived, For They Are Quick To Hope': The Slow Process Of Developing Business
How successful are outside writing and speaking at generating business? In-house columnist Mark Herrmann shares his thoughts. -
Biglaw, Facebook, Social Media, Social Networking Websites, Twittering
The Social Law Firm Index: Biglaw's New Media Mavens
The Social Law Firm Index: a review of the Am Law 50's use of social media in the areas of reach, engagement, and owned media. -
Lawyer Advertising, Small Law Firms, Solo Practitioners
Should Law Firm Marketers For Solos And Smalls Have Some Skin In The Game?
Should law firm marketers be held accountable for their work -- and if so, how? Thoughts from small-firm columnist Carolyn Elefant. -
Biglaw, Facebook, Social Media, Social Networking Websites, Twittering
Biglaw's Brave New Social World
Why are law firms putting effort into social media, and how well are they doing? -
Biglaw, In-House Counsel, Partner Issues
Quality Versus The Perception Of Quality
Would you rather be a great lawyer or be perceived as being a great lawyer? - Sponsored
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm. -
Advertising, Law Schools
Phoenix Law School Changes Name, Hopes That Stupid People Can't Google
Law schools are taking marketing tips from Mad Men. -
Advertising, Cheapness, Law Schools
Flagging Law School Needs A New Logo, Budgets Itself A Whole $50!
Which law school is trying to change its image on the cheap? -
Biglaw, General Counsel, In-House Counsel, Partner Issues, Rankings
The Best Biglaw Firms In The World According To Clients (2013)
Which firm is the best in the world in the eyes of clients? Biglaw attorneys should care about these rankings, since firm survival depends on branding. -
Biglaw, Billable Hours, Partner Issues, Practice Pointers
Why Face Time Is More Important Than Ever -- For Partners
Face time: it's not just for associates. -
Biglaw, Blogging, Facebook, In-House Counsel, Reader Polls, Social Media, Social Networking Websites, Technology, Twittering
This 'Social Media' Thing Might Not Be A Fad, Law Firms Acknowledge
Law firms increasingly recognize the value of social media. Take the ATL Social Media survey.
Sponsored
Sponsored
Legal AI: 3 Steps Law Firms Should Take Now
If 2023 introduced legal professionals to generative AI, then 2024 will be when law firms start adapting to utilize it. Things are moving fast, so…
Sponsored
Early Adopters Of Legal AI Gaining Competitive Edge In Marketplace
How to best leverage generative AI as an early adopter with ethical use.
Sponsored
The Business Case For AI At Your Law Firm
ChatGPT ushers in the age of generative AI – even for law firms.
Sponsored
Sponsored
Navigating Financial Success by Avoiding Common Pitfalls and Maximizing Firm Performance
In this CLE-eligible webinar, we’ll explore the most common accounting pitfalls and how to avoid them for your firm.
Sponsored
Is The Future Of Law Distributed? Lessons From The Tech Adoption Curve
The rise of remote work has dramatically reshaped the relationship between Lawyers and Law Firms, see how Scale LLP has taken the steps to get…
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Biglaw, In-House Counsel, Partner Issues
Nothing You Can Say Can Cause Me To Retain You
What forms of business development might actually work? Some thoughts from in-house columnist Mark Herrmann. -
Biglaw, Federal Government, Lateral Moves, Musical Chairs, Partner Issues
Musical Chairs: Notable New Names at Davis Polk, Paul Hastings, and Orrick
Davis Polk lands a big-name lateral with major government experience, while Paul Hastings and Orrick raid rivals for talent. -
Biglaw, Drinking, Food, In-House Counsel, Partner Issues
Inside Straight: On Business Entertainment
Why do firms create large "client entertainment" budgets? In-house columnist Mark Herrmann has some theories. -
Lexis-Nexis, LexisNexis / Lexis-Nexis, Shopping
Bar Admission 'Anniversary' Plaques? Don't Be That Guy
These plaques are just kind of embarrassing. -
Biglaw, Contests, Lateral Moves, Partner Issues
Buying In: SuperChambers500
Is the title of "partner" enough in today’s Biglaw, or do you need additional accolades? -
Biglaw, General Counsel, In-House Counsel, Partner Issues, Rankings
Who's Got the Best Biglaw Brand in the Business?
These are rankings that Biglaw attorneys should care about, since firm survival depends on branding. -
Lawyer Advertising, Small Law Firms, Technology
The Turkewitz Times: Is Google Stupid?
Eric Turkewitz has some additional words of wisdom with regard to online marketing for law firms.