Many law firms send out rather lame holiday cards, cards that marketing guru Ross Fishman would describe as “boring pieces of crap.” Thankfully that wasn’t the case for the eleven finalists in our third annual law firm holiday card contest. Some of these cards were clever, some were beautiful, and some were funny. All of […]
The field of contenders for our third annual law firm holiday card contest was more impressive than ever. It’s not too late to vote for your favorite — you have until January 3. Let’s look at this year’s finalists, and get to the voting….
Most everyone knows what an elevator speech is: it’s a short, pithy, memorable description of a company’s services. Lawyers have always built their reputations on their expertise, such that the creation of an elevator pitch should be one of the easiest things for an attorney to do; however, many lawyers still stumble over the basic question: “What do you do?”