Networking

Social media is no longer new. This month, Facebook turns ten, joining LinkedIn, which hit the decade mark back in May. Lawyers have been blogging even longer than that, with the earliest lawyer blogs launched fifteen years ago. Even the book on Social Media for Lawyers that I co-authored with Nicole Black has been out for nearly four years.

Yet after all this time, social media still has limited traction in the legal profession, with few firms using social media for its “best and highest use”: engaging and interacting with colleagues and clients. Instead, large firms treat social media as another marketing channel to disseminate firm news and press releases, according to a recent ATL study, while solos and smalls treat social media as a poor man’s search-engine optimizer.  It’s no wonder that many practicing lawyers deride social media generally as a waste of time and counsel their colleagues to focus on traditional in-person networking, like meeting colleagues for lunch or getting involved in bar associations, to generate visibility and referrals.

Still, I wouldn’t give up on social media yet. The fact that so few lawyers understand how to use social media correctly makes it a powerful tool for solo and small firm lawyers. Here are three ways to use social media to get the most out of traditional, in-person networking, and to create new opportunities for yourself:

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Ed. note: This post is written by Adam Gropper, author of Making Partner: The Essential Guide to Negotiating the Law School Path and Beyond, a recent release by the American Bar Association. Making Partner provides guidance for maximizing performance while in law school, securing the dream law firm job, excelling as an associate, and moving on the fast track to making partner. Adam Gropper is also the founder of www.LegalJob.com, a blog that provides practical advice for current law school students and law firm associates.

Other than attending a top ten law school and being in the top ten percent of your class, there is not just one way or one big secret to obtaining a dream legal job. Many people, for example, especially top law students, just fall into their practice area, and are doing what they are doing by accident. Accordingly, for this group, focus and planning ahead are not as crucial.

This post speaks to all others who are not quite sure what they will do when they graduate law school and are interested in planning ahead. For these folks, it may be helpful to have a practical plan with specific, mechanical steps.

Continue reading at the ATL Career Center….

Ed. note: This post is sponsored by NexFirm. At NexFirm, we see dozens of new firms launch each year, and we seem to bond with both the people and the practice every time around. Their accomplishments feel like our success, and their disappointments, our failures. It makes for a great professional relationship, but it can also be painful when we see them repeat the same, predictable, new firm mistakes — especially ones that can be avoided with some guidance and forethought.

Attorneys who are launching their own firms tend to wring their hands over every small decision and miss the big picture. You feel overwhelmed, so you want to work feverishly to tackle your to-do list. After a long day full of “doing” without much “thinking,” you feel like you’ve really accomplished something. It’s an easy trap to fall into. It’s crucial to be thoughtful about the big things, set time aside to think about them, and treat them like the other action items on your list.

Start with these, the low hanging (albeit important) fruit:

1. Leave, Don’t Quit.

Focused on the unpleasant task of giving notice, worrying that you might piss someone off or — worse yet — be impeded from transitioning matters, you can easily miss the best marketing opportunity you will ever get. Use your resignation to ask your employer to give you business. Beg them, guilt them, scare them, do whatever you need to do, but make it happen. There is no one that knows you and your work better. If you can’t convince them to help you, in at least some small way, you are in trouble…

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The news continues to be bad for the impatient “just get me on the internet” types regarding the development of relationships. Regardless of how many times your name appears on the first page of Google, developing meaningful professional relationships still takes time, and it always will. Sorry.

I recently read of a lawyer who closed up shop, a prominent reason being that after dropping from the first page to fourth page of Google, “the phone stopped ringing.” Google doesn’t develop relationships that bring referrals. Some learn that that hard way.

I spoke at a local breakfast last week. It was a kick-off of a new chapter of a monthly “lawyers” group. There were 20 lawyers. One guy was in his 70s and is now of counsel to a firm after a long career, another just graduated law school and drove two hours to meet some Miami lawyers. Not sure why he drove so far to meet lawyers instead of sitting at home and poking around on LinkedIn. Anyway, a few said they were with firms I knew, and there were a bunch of solo practitioners, some just a few years in, and others who have been at it for a while.

I know, you’re thinking, “Sounds like BNI.” Kind of, but BNI is weekly, and not limited to lawyers.

As this was the first meeting of the second local chapter, everyone was there to check it out, to decide whether they would attend a second meeting. After going around the room and introducing themselves to each other, and then ending the meeting by walking around and exchanging business cards and “do you know so and so…” some will apply, while others will see getting up for a 7:30 a.m. breakfast once a month as the most awful thing they could think of and never come back.

The host of the meeting said something that may cause some not to return: “No one in this room is required to refer clients to each other.”

Wait, what? You can’t just sit there, eat eggs, and the cases will come?

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Ed. note: This is the latest installment in a series of posts from the ATL Career Center’s team of expert contributors. Today, Liz Brown, author of Life After Law: Finding Work You Love With the J.D. You Have (affiliate link), offers suggestions for at least appearing engaged at the office while contemplating leaving the law behind.

Someone asked me a great question the other day. “I’m having a hard time staying engaged at the office,” she explained. “I want to leave, but I’m not sure what to do next. How do I keep up the appearance that I’m still interested in practicing law while I figure out my next move?”

This in-between stage is hard in so many ways. It can be hard to force yourself to work on cases when you no longer care about the outcome. It can be hard to make yourself meet your billable hour minimum when you find the work dull and unrewarding. It can be hard to act happy, or at least not to growl at people, when you desperately want to do something else. Here are seven strategies for the summer of your discontent.

Continue reading at the ATL Career Center…

I know it’s not popular to write about lawyers doing well, because misery loves company, but the sad truth is, there are lawyers who don’t spend their days blaming their law school for the fact that they should have never thought of becoming lawyers, or trying to figure out how every new “future of law” tool on the internet can bring them clients.

There are lawyers, regardless of what you’ve been convinced of, who are actually making a living off the time and sweat they have put into their practice. These are the lawyers getting multiple calls a week, whose main concern is not counting the days until their worthless LinkedIn connections bear fruit, but how they are going to get all the work done, and if the stride will continue.

So for the whiners out there, the heartbroken dreamers, the ones who believe expressing their anonymous anger on the internet will one day result in something positive, take the week off. I want to talk to the success stories out there in Small-Law-Ville (anyone own that term yet?)….

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From your only source of knowledge anymore Wikipedia:

“A hobby is a regularly undertaken activity that is done for pleasure, typically, during one’s leisure time. Hobbies can include the collection of themed items and objects, engaging in creative and artistic pursuits, tinkering, playing sports, along with many more examples. By continually participating in a particular hobby, one can acquire substantial skill and knowledge in that area.”

Although unintentional, a hobby is one of the best marketing tools around.

Oh, now I have your attention?

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Ed. note: This is the latest installment in a series of posts from the ATL Career Center’s team of expert contributors. Today, in the fifth of five related articles, Casey Berman, founder of Leave Law Behind, a blog and community that focuses on helping unhappy attorneys leave the law, discusses the fifth step attorneys can take to leave the law. Previous articles in this series can be found here, here, here, and here.

As we discussed in the first four articles of this series, through Leave Law Behind, I work with many intelligent attorneys who nonetheless are unhappy and want to leave the law behind and do something else. They want to change their life and their work and their focus with the goal to be more satisfied, more confident, and happier.

I tell them the first step in leaving the law behind involves getting a handle on their money situation; to become as confident and exact as possible in understanding (i) their expenses, as well as any (ii) safety net and other sources of financial support they can call upon if needed….

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Tom Wallerstein

I try to approach new relationships without an express agenda. In my experience, business has always come from relationships indirectly, and unexpectedly. Looking back at my firm’s engagements with 20/20 hindsight, it is undeniable that positive relationships led to the work. But that was impossible to predict looking forward.

For example, lunch with a casual acquaintance became a friendship and led to a very lucrative engagement when he later developed a conflict. I could not have predicted at the time how the lunch would later lead to important business.

In fact, had I approached the lunch with a strict agenda, I never would have formed the friendship or subsequent business. Instead of meeting with the goal of developing business, I met with the goal of having a nice lunch. It is a well-known irony that sometimes it is easier to get something when you stop trying so hard…

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Tom Wallerstein

Whether you are a partner or associate, working in Biglaw or in a boutique, the key to success is developing a book of business. And the key to developing business is to focus instead on developing a book of relationships. As I wrote before, “business is an engagement, a lawsuit, a transaction; it is measured in money. A relationship is a connection with a human being. A book of business is virtually impossible for an associate to build. A book of relationships is available to first year associates and partners alike.” No matter how good a lawyer you may be, people still want to do business with people they know and like on a personal level…

double red triangle arrows Continue reading “From Biglaw to Boutique: Good Eats”

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